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Sandler Training Calendar

June 2021
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Event Listings for June 2021


President's Club - Games People Play - Download event to Outlook

Location: Fairlawn Training Center and Livestream
June 1st, 2021
8:00 am - 9:30 am

Ulterior transactions are transactions that have a hidden agenda. They may include a degree of lying or double meaning. Ulterior transactions are the start of all games. Games occur when people step out of their adult ego state in a transaction. People play games to elicit strokes, both positive and negative, and to fulfill the scrips they have written for themselves in order to maintain their own life position and their feelings about themselves. Salespeople play games. Managers play games, and so do prospects. Games hinder communication between managers and salespeople by enabling them to avoid the real issues at stake and by directing people's attention and energies toward playing the game rather than resolving those issues.

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Sales Mastery-Applying Transactional Analysis in Sales - Download event to Outlook

Location: Fairlawn Training Center and Livestream
June 1st, 2021
10:00 am - 11:30 am

In this session, you will learn about Transactional Analysis (TA), the theory of psychology on which the Sandler Selling System is based. You will discover how patterns of behavior influence people’s motivation and the ultimate buying decisions they make. You will learn about ego states, how they develop and how they affect your selling success. Also, you will determine which ego state is governing your behavior when dealing with prospects and whether that behavior is the most effective.

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President's Club - Games People Play - Download event to Outlook

Location: Fairlawn Training Center and Livestream
June 1st, 2021
12:00 pm - 1:30 pm

Ulterior transactions are transactions that have a hidden agenda. They may include a degree of lying or double meaning. Ulterior transactions are the start of all games. Games occur when people step out of their adult ego state in a transaction. People play games to elicit strokes, both positive and negative, and to fulfill the scrips they have written for themselves in order to maintain their own life position and their feelings about themselves. Salespeople play games. Managers play games, and so do prospects. Games hinder communication between managers and salespeople by enabling them to avoid the real issues at stake and by directing people's attention and energies toward playing the game rather than resolving those issues.

Register for this Event


Sandler Foundations Boot Camp – Day 5 - Download event to Outlook

Location: Fairlawn Training Center and Livestream
3480 West Market Street Suite 102 Akron, OH
June 2nd, 2021
1:00 pm - 4:30 pm

Join The Ruby Group for a boot camp bonus designed to formulate successful prospecting strategies that will fill your pipeline, leverage technology, and set better sales appointments.


Business Leader's Workshop: Break the Rules and Close More Sales - Download event to Outlook

Location: Livestream via Zoom
June 3rd, 2021
1:00 pm - 2:30 pm

Registration is closed.

Break the Rules and Close More Sales!

Attend this webinar and learn how to use a selling system to quickly qualify/disqualify prospects. Effectively build trust and mutually beneficial business relationships. Take the pressure out of sales and have fun in your career!


President's Club - Virtual Prospecting - Download event to Outlook

Location: Fairlawn Training Center and Livestream
June 8th, 2021
8:00 am - 9:30 am

It's no secret that great businesses are built on fundamental prospecting habits. Now, in a virtual world, we're still on the hunt and finding no shortage of viable suspects for our sales pipeline. Join us for this workshop where we will share the basics of the prospecting B-A-Ts to keep your calendar filled with sales meetings.

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Sales Mastery-Setting Goals - Download event to Outlook

Location: Fairlawn Training Center and Livestream
June 8th, 2021
10:00 am - 11:30 am

Join us to identify your personal life goals, determine what you need to do to achieve those goals. Additionally, make a plan to track your progress and fine-tune the plan.

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President's Club - Virtual Prospecting - Download event to Outlook

Location: Fairlawn Training Center and Livestream
June 8th, 2021
12:00 pm - 1:30 pm

It's no secret that great businesses are built on fundamental prospecting habits. Now, in a virtual world, we're still on the hunt and finding no shortage of viable suspects for our sales pipeline. Join us for this workshop where we will share the basics of the prospecting B-A-Ts to keep your calendar filled with sales meetings.

Register for this Event


New Client Orientation - Download event to Outlook

Location: Livestream
June 8th, 2021
2:30 pm - 3:00 pm

We recognize that starting a new training program can feel overwhelming at first, and there is a slew of information heading your way. Join us for this brief orientation to learn more about the Sandler process and get a better understanding of what your Sandler journey will look like.

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Public Assessment Debrief - Download event to Outlook

Location: Livestream
June 9th, 2021
12:00 pm - 1:00 pm

If you would like to learn more about what your assessment results mean, join us for this public assessment debrief! We will be taking a broad look at the assessments and answering any questions you have.

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President's Club - Sandler Rules for Sales Leaders 13-24 - Download event to Outlook

Location: Fairlawn Training Center and Livestream
June 15th, 2021
8:00 am - 9:30 am

David Sandler discovered that it isn’t how you feel that determines how you act, it’s how you act that determines how you feel. He reasoned that if he could guide salespeople to do the appropriate behaviors, the attitudes and beliefs would develop….and once the rules of successful selling were ingrained, the successes would occur almost effortlessly. From that reasoning, the Sandler Rules emerged. Over the course of 2021, we will be exploring these forty-nine timeless, proven principles for effective sales. You won’t want to miss this session.

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Sales Mastery-Formula for Success - Download event to Outlook

Location: Fairlawn Training Center and Livestream
June 15th, 2021
10:00 am - 11:30 am

For you to succeed in sales, you must have a strategy that guides you throughout the workday. In this lesson, you will learn about Sandler’s Formula for Success and how to use it to generate your strategy for accomplishing the everyday tasks involved in sales.

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President's Club - Sandler Rules for Sales Leaders 13-24 - Download event to Outlook

Location: Fairlawn Training Center and Livestream
June 15th, 2021
12:00 pm - 1:30 pm

David Sandler discovered that it isn’t how you feel that determines how you act, it’s how you act that determines how you feel. He reasoned that if he could guide salespeople to do the appropriate behaviors, the attitudes and beliefs would develop….and once the rules of successful selling were ingrained, the successes would occur almost effortlessly. From that reasoning, the Sandler Rules emerged. Over the course of 2021, we will be exploring these forty-nine timeless, proven principles for effective sales. You won’t want to miss this session.

Register for this Event


Management and Leadership Development Program-Recruiting - Download event to Outlook

Location: Sandler Training by The Ruby Group
3480 West Market Street, Suite 102
Akron, OH
June 15th, 2021
3:00 pm - 5:00 pm

To build an organization that sells, the sales manager must follow systematic, step-by-step recruiting and hiring process. At Sandler, we have developed such a process for managers. We refer to it as the Hiring Funnel. It incorporates the basic idea that every step in the hiring process narrows down the field of recruits and applicants, leading to the one final selection we make in hiring a new employee. Given today’s tight labor market, you won’t want to miss this workshop. You will walk away with valuable skills and tools for honing your recruiting process.

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New Client Orientation - Download event to Outlook

Location: Livestream
June 17th, 2021
3:30 pm - 4:00 pm

We recognize that starting a new training program can feel overwhelming at first, and there is a slew of information heading your way. Join us for this brief orientation to learn more about the Sandler process and get a better understanding of what your Sandler journey will look like.

Register for this Event


Public Assessment Debrief - Download event to Outlook

Location: Livestream
June 18th, 2021
11:00 am - 12:00 pm

If you would like to learn more about what your assessment results mean, join us for this public assessment debrief! We will be taking a broad look at the assessments and answering any questions you have.

Register for this Event


President's Club - Looking Through the Business Kaleidoscope - Download event to Outlook

Location: Fairlawn Training Center and Livestream
June 22nd, 2021
8:00 am - 9:30 am

The current business environment is like a kaleidoscope where, by making a few key moves, leaders can totally change the way the picture looks. In this fast-paced session, we will explore the psychology of recovery and you will leave with actions you can immediately take to change your business picture.

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Sales Mastery-Why Have a System - Download event to Outlook

Location: Fairlawn Training Center and Livestream
June 22nd, 2021
10:00 am - 11:30 am

The selling process can be a challenging undertaking, especially when one does not fully understand the nature of the relationship between buyers and sellers. In this session, we will define this relationship. The purpose is to give you the advantage by recognizing what you control and how to leverage such control.

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President's Club - Looking Through the Business Kaleidoscope - Download event to Outlook

Location: Fairlawn Training Center and Livestream
June 22nd, 2021
12:00 pm - 1:30 pm

The current business environment is like a kaleidoscope where, by making a few key moves, leaders can totally change the way the picture looks. In this fast-paced session, we will explore the psychology of recovery and you will leave with actions you can immediately take to change your business picture.

Register for this Event


Sandler Foundations Boot Camp – Day 1 - Download event to Outlook

Location: Fairlawn Training Center and Livestream
3480 West Market Street Suite 102 Akron, OH
June 23rd, 2021
1:00 pm - 4:30 pm

Join The Ruby Group for one of our Sandler Training Sales Boot Camps. Designed to provide an understanding of the attitudes, techniques, and behaviors needed to elevate your sales performance.


Sandler Foundations Boot Camp – Day 2 - Download event to Outlook

Location: Fairlawn Training Center and Livestream
3480 West Market Street Suite 102 Akron, OH
June 24th, 2021
1:00 pm - 4:30 pm

Join The Ruby Group for one of our Sandler Training Sales Boot Camps. Designed to provide an understanding of the attitudes, techniques, and behaviors needed to elevate your sales performance.


President's Club - Pain Funnel Role Plays - Download event to Outlook

Location: Fairlawn Training Center and Livestream
June 29th, 2021
8:00 am - 9:30 am

People will spend money to take care of their own problem long before they'll spend money to solve someone else’s problem. As sales professionals, or job is to really go in and look for pain. Let's face it, when asking a prospect to switch from the company they are working with, to us, it's a lot of work. The only way to make sure they are committed to changing, is to uncover pain, and make sure the pain is personal. Join us for this workshop where we will work on asking questions to guide our prospect from the general to the specific, from intellectual to emotional, and from problems to pain.

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Sales Mastery-Bonding and Rapport - Download event to Outlook

Location: Fairlawn Training Center and Livestream
June 29th, 2021
10:00 am - 11:30 am

Join us as we explore how to connect meaningfully with your prospects, build rapport, avoid sending mixed messages, and ensure that you and your prospects are on the same page as you move through the development process.

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President's Club - Pain Funnel Role Plays - Download event to Outlook

Location: Fairlawn Training Center and Livestream
June 29th, 2021
12:00 pm - 1:30 pm

People will spend money to take care of their own problem long before they'll spend money to solve someone else’s problem. As sales professionals, or job is to really go in and look for pain. Let's face it, when asking a prospect to switch from the company they are working with, to us, it's a lot of work. The only way to make sure they are committed to changing, is to uncover pain, and make sure the pain is personal. Join us for this workshop where we will work on asking questions to guide our prospect from the general to the specific, from intellectual to emotional, and from problems to pain.

Register for this Event


Sandler Foundations Boot Camp – Day 3 - Download event to Outlook

Location: Fairlawn Training Center and Livestream
3480 West Market Street Suite 102 Akron, OH
June 30th, 2021
1:00 pm - 4:30 pm

Join The Ruby Group for one of our Sandler Training Sales Boot Camps. Designed to provide an understanding of the attitudes, techniques, and behaviors needed to elevate your sales performance.