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The Ruby Group
Training & Event Calendar

Be the Best You Can Be ...

Discover our sales and training development calendar, your gateway to professional growth. Access the schedule with our online search tool or grab a copy of our 2024 2nd Quarter Training Catalog. Explore a diverse range of sales courses and workshops designed for emerging or veteran sales professionals and sales leaders.

For more info: 330-929-9449 • therubygroup@sandler.com

June 2021

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Event Listings for June 2021


President's Club - Games People Play
Add to Calendar 06/01/2021 8:00 am 06/01/2021 9:30 am President's Club - Games People Play Ulterior transactions are transactions that have a hidden agenda. They may include a degree of lying or double meaning. Ulterior transactions are the start of all games. Games occur when people step out of their adult ego state in a transaction. People play games to elicit strokes, both positive and negative, and to fulfill the scrips they have written for themselves in order to maintain their own life position and their feelings about themselves. Salespeople play games. Managers play games, and so do prospects. Games hinder communication between managers and salespeople by enabling them to avoid the real issues at stake and by directing people's attention and energies toward playing the game rather than resolving those issues. Fairlawn Training Center and Livestream mcaruso@sandler.com MM/DD/YYYY

When:
June 1st, 2021
8:00 am - 9:30 am

Where:
Fairlawn Training Center and Livestream


Ulterior transactions are transactions that have a hidden agenda. They may include a degree of lying or double meaning. Ulterior transactions are the start of all games. Games occur when people step out of their adult ego state in a transaction. People play games to elicit strokes, both positive and negative, and to fulfill the scrips they have written for themselves in order to maintain their own life position and their feelings about themselves. Salespeople play games. Managers play games, and so do prospects. Games hinder communication between managers and salespeople by enabling them to avoid the real issues at stake and by directing people's attention and energies toward playing the game rather than resolving those issues.


Sales Mastery-Applying Transactional Analysis in Sales
Add to Calendar 06/01/2021 10:00 am 06/01/2021 11:30 am Sales Mastery-Applying Transactional Analysis in Sales In this session, you will learn about Transactional Analysis (TA), the theory of psychology on which the Sandler Selling System is based. You will discover how patterns of behavior influence people’s motivation and the ultimate buying decisions they make. You will learn about ego states, how they develop and how they affect your selling success. Also, you will determine which ego state is governing your behavior when dealing with prospects and whether that behavior is the most effective. Fairlawn Training Center and Livestream mcaruso@sandler.com MM/DD/YYYY

When:
June 1st, 2021
10:00 am - 11:30 am

Where:
Fairlawn Training Center and Livestream


In this session, you will learn about Transactional Analysis (TA), the theory of psychology on which the Sandler Selling System is based. You will discover how patterns of behavior influence people’s motivation and the ultimate buying decisions they make. You will learn about ego states, how they develop and how they affect your selling success. Also, you will determine which ego state is governing your behavior when dealing with prospects and whether that behavior is the most effective.


President's Club - Games People Play
Add to Calendar 06/01/2021 12:00 pm 06/01/2021 1:30 pm President's Club - Games People Play Ulterior transactions are transactions that have a hidden agenda. They may include a degree of lying or double meaning. Ulterior transactions are the start of all games. Games occur when people step out of their adult ego state in a transaction. People play games to elicit strokes, both positive and negative, and to fulfill the scrips they have written for themselves in order to maintain their own life position and their feelings about themselves. Salespeople play games. Managers play games, and so do prospects. Games hinder communication between managers and salespeople by enabling them to avoid the real issues at stake and by directing people's attention and energies toward playing the game rather than resolving those issues. Fairlawn Training Center and Livestream mcaruso@sandler.com MM/DD/YYYY America/New_York

When:
June 1st, 2021
12:00 pm - 1:30 pm EST

Where:
Fairlawn Training Center and Livestream


Ulterior transactions are transactions that have a hidden agenda. They may include a degree of lying or double meaning. Ulterior transactions are the start of all games. Games occur when people step out of their adult ego state in a transaction. People play games to elicit strokes, both positive and negative, and to fulfill the scrips they have written for themselves in order to maintain their own life position and their feelings about themselves. Salespeople play games. Managers play games, and so do prospects. Games hinder communication between managers and salespeople by enabling them to avoid the real issues at stake and by directing people's attention and energies toward playing the game rather than resolving those issues.


Sandler Foundations Boot Camp – Day 5
Add to Calendar 06/02/2021 1:00 pm 06/02/2021 4:30 pm Sandler Foundations Boot Camp – Day 5 Join The Ruby Group for a boot camp bonus designed to formulate successful prospecting strategies that will fill your pipeline, leverage technology, and set better sales appointments. Fairlawn Training Center and Livestream 3480 West Market Street Suite 102 Akron, OH mcaruso@sandler.com MM/DD/YYYY

When:
June 2nd, 2021
1:00 pm - 4:30 pm

Where:
Fairlawn Training Center and Livestream
3480 West Market Street Suite 102 Akron, OH


Join The Ruby Group for a boot camp bonus designed to formulate successful prospecting strategies that will fill your pipeline, leverage technology, and set better sales appointments.


Business Leader's Workshop: Break the Rules and Close More Sales
Add to Calendar 06/03/2021 1:00 pm 06/03/2021 2:30 pm Business Leader's Workshop: Break the Rules and Close More Sales Registration is closed. Break the Rules and Close More Sales! Attend this webinar and learn how to use a selling system to quickly qualify/disqualify prospects. Effectively build trust and mutually beneficial business relationships. Take the pressure out of sales and have fun in your career! Livestream via Zoom hayley.lappin@sandler.com MM/DD/YYYY America/New_York

When:
June 3rd, 2021
1:00 pm - 2:30 pm EST

Where:
Livestream via Zoom


Registration is closed.

Break the Rules and Close More Sales!

Attend this webinar and learn how to use a selling system to quickly qualify/disqualify prospects. Effectively build trust and mutually beneficial business relationships. Take the pressure out of sales and have fun in your career!


President's Club - Virtual Prospecting
Add to Calendar 06/08/2021 8:00 am 06/08/2021 9:30 am President's Club - Virtual Prospecting It's no secret that great businesses are built on fundamental prospecting habits. Now, in a virtual world, we're still on the hunt and finding no shortage of viable suspects for our sales pipeline. Join us for this workshop where we will share the basics of the prospecting B-A-Ts to keep your calendar filled with sales meetings. Fairlawn Training Center and Livestream mcaruso@sandler.com MM/DD/YYYY America/New_York

When:
June 8th, 2021
8:00 am - 9:30 am EST

Where:
Fairlawn Training Center and Livestream


It's no secret that great businesses are built on fundamental prospecting habits. Now, in a virtual world, we're still on the hunt and finding no shortage of viable suspects for our sales pipeline. Join us for this workshop where we will share the basics of the prospecting B-A-Ts to keep your calendar filled with sales meetings.


Sales Mastery-Setting Goals
Add to Calendar 06/08/2021 10:00 am 06/08/2021 11:30 am Sales Mastery-Setting Goals Join us to identify your personal life goals, determine what you need to do to achieve those goals. Additionally, make a plan to track your progress and fine-tune the plan. Fairlawn Training Center and Livestream mcaruso@sandler.com MM/DD/YYYY America/New_York

When:
June 8th, 2021
10:00 am - 11:30 am EST

Where:
Fairlawn Training Center and Livestream


Join us to identify your personal life goals, determine what you need to do to achieve those goals. Additionally, make a plan to track your progress and fine-tune the plan.


President's Club - Virtual Prospecting
Add to Calendar 06/08/2021 12:00 pm 06/08/2021 1:30 pm President's Club - Virtual Prospecting It's no secret that great businesses are built on fundamental prospecting habits. Now, in a virtual world, we're still on the hunt and finding no shortage of viable suspects for our sales pipeline. Join us for this workshop where we will share the basics of the prospecting B-A-Ts to keep your calendar filled with sales meetings. Fairlawn Training Center and Livestream mcaruso@sandler.com MM/DD/YYYY America/New_York

When:
June 8th, 2021
12:00 pm - 1:30 pm EST

Where:
Fairlawn Training Center and Livestream


It's no secret that great businesses are built on fundamental prospecting habits. Now, in a virtual world, we're still on the hunt and finding no shortage of viable suspects for our sales pipeline. Join us for this workshop where we will share the basics of the prospecting B-A-Ts to keep your calendar filled with sales meetings.


New Client Orientation
Add to Calendar 06/08/2021 2:30 pm 06/08/2021 3:00 pm New Client Orientation We recognize that starting a new training program can feel overwhelming at first, and there is a slew of information heading your way. Join us for this brief orientation to learn more about the Sandler process and get a better understanding of what your Sandler journey will look like. Livestream justine.liddle@sandler.com MM/DD/YYYY America/New_York

When:
June 8th, 2021
2:30 pm - 3:00 pm EST

Where:
Livestream


We recognize that starting a new training program can feel overwhelming at first, and there is a slew of information heading your way. Join us for this brief orientation to learn more about the Sandler process and get a better understanding of what your Sandler journey will look like.


Public Assessment Debrief
Add to Calendar 06/09/2021 12:00 pm 06/09/2021 1:00 pm Public Assessment Debrief If you would like to learn more about what your assessment results mean, join us for this public assessment debrief! We will be taking a broad look at the assessments and answering any questions you have. Livestream justine.liddle@sandler.com MM/DD/YYYY America/New_York

When:
June 9th, 2021
12:00 pm - 1:00 pm EST

Where:
Livestream


If you would like to learn more about what your assessment results mean, join us for this public assessment debrief! We will be taking a broad look at the assessments and answering any questions you have.


President's Club - Sandler Rules for Sales Leaders 13-24
Add to Calendar 06/15/2021 8:00 am 06/15/2021 9:30 am President's Club - Sandler Rules for Sales Leaders 13-24 David Sandler discovered that it isn’t how you feel that determines how you act, it’s how you act that determines how you feel. He reasoned that if he could guide salespeople to do the appropriate behaviors, the attitudes and beliefs would develop….and once the rules of successful selling were ingrained, the successes would occur almost effortlessly. From that reasoning, the Sandler Rules emerged. Over the course of 2021, we will be exploring these forty-nine timeless, proven principles for effective sales. You won’t want to miss this session. Fairlawn Training Center and Livestream mcaruso@sandler.com MM/DD/YYYY America/New_York

When:
June 15th, 2021
8:00 am - 9:30 am EST

Where:
Fairlawn Training Center and Livestream


David Sandler discovered that it isn’t how you feel that determines how you act, it’s how you act that determines how you feel. He reasoned that if he could guide salespeople to do the appropriate behaviors, the attitudes and beliefs would develop….and once the rules of successful selling were ingrained, the successes would occur almost effortlessly. From that reasoning, the Sandler Rules emerged. Over the course of 2021, we will be exploring these forty-nine timeless, proven principles for effective sales. You won’t want to miss this session.


Sales Mastery-Formula for Success
Add to Calendar 06/15/2021 10:00 am 06/15/2021 11:30 am Sales Mastery-Formula for Success For you to succeed in sales, you must have a strategy that guides you throughout the workday. In this lesson, you will learn about Sandler’s Formula for Success and how to use it to generate your strategy for accomplishing the everyday tasks involved in sales. Fairlawn Training Center and Livestream mcaruso@sandler.com MM/DD/YYYY America/New_York

When:
June 15th, 2021
10:00 am - 11:30 am EST

Where:
Fairlawn Training Center and Livestream


For you to succeed in sales, you must have a strategy that guides you throughout the workday. In this lesson, you will learn about Sandler’s Formula for Success and how to use it to generate your strategy for accomplishing the everyday tasks involved in sales.


President's Club - Sandler Rules for Sales Leaders 13-24
Add to Calendar 06/15/2021 12:00 pm 06/15/2021 1:30 pm President's Club - Sandler Rules for Sales Leaders 13-24 David Sandler discovered that it isn’t how you feel that determines how you act, it’s how you act that determines how you feel. He reasoned that if he could guide salespeople to do the appropriate behaviors, the attitudes and beliefs would develop….and once the rules of successful selling were ingrained, the successes would occur almost effortlessly. From that reasoning, the Sandler Rules emerged. Over the course of 2021, we will be exploring these forty-nine timeless, proven principles for effective sales. You won’t want to miss this session. Fairlawn Training Center and Livestream mcaruso@sandler.com MM/DD/YYYY America/New_York

When:
June 15th, 2021
12:00 pm - 1:30 pm EST

Where:
Fairlawn Training Center and Livestream


David Sandler discovered that it isn’t how you feel that determines how you act, it’s how you act that determines how you feel. He reasoned that if he could guide salespeople to do the appropriate behaviors, the attitudes and beliefs would develop….and once the rules of successful selling were ingrained, the successes would occur almost effortlessly. From that reasoning, the Sandler Rules emerged. Over the course of 2021, we will be exploring these forty-nine timeless, proven principles for effective sales. You won’t want to miss this session.


Management and Leadership Development Program-Recruiting
Add to Calendar 06/15/2021 3:00 pm 06/15/2021 5:00 pm Management and Leadership Development Program-Recruiting To build an organization that sells, the sales manager must follow systematic, step-by-step recruiting and hiring process. At Sandler, we have developed such a process for managers. We refer to it as the Hiring Funnel. It incorporates the basic idea that every step in the hiring process narrows down the field of recruits and applicants, leading to the one final selection we make in hiring a new employee. Given today’s tight labor market, you won’t want to miss this workshop. You will walk away with valuable skills and tools for honing your recruiting process. Sandler Training by The Ruby Group 3480 West Market Street, Suite 102 Akron, OH mcaruso@sandler.com MM/DD/YYYY

When:
June 15th, 2021
3:00 pm - 5:00 pm

Where:
Sandler Training by The Ruby Group
3480 West Market Street, Suite 102
Akron, OH


To build an organization that sells, the sales manager must follow systematic, step-by-step recruiting and hiring process. At Sandler, we have developed such a process for managers. We refer to it as the Hiring Funnel. It incorporates the basic idea that every step in the hiring process narrows down the field of recruits and applicants, leading to the one final selection we make in hiring a new employee. Given today’s tight labor market, you won’t want to miss this workshop. You will walk away with valuable skills and tools for honing your recruiting process.


New Client Orientation
Add to Calendar 06/17/2021 3:30 pm 06/17/2021 4:00 pm New Client Orientation We recognize that starting a new training program can feel overwhelming at first, and there is a slew of information heading your way. Join us for this brief orientation to learn more about the Sandler process and get a better understanding of what your Sandler journey will look like. Livestream justine.liddle@sandler.com MM/DD/YYYY America/New_York

When:
June 17th, 2021
3:30 pm - 4:00 pm EST

Where:
Livestream


We recognize that starting a new training program can feel overwhelming at first, and there is a slew of information heading your way. Join us for this brief orientation to learn more about the Sandler process and get a better understanding of what your Sandler journey will look like.


Public Assessment Debrief
Add to Calendar 06/18/2021 11:00 am 06/18/2021 12:00 pm Public Assessment Debrief If you would like to learn more about what your assessment results mean, join us for this public assessment debrief! We will be taking a broad look at the assessments and answering any questions you have. Livestream justine.liddle@sandler.com MM/DD/YYYY

When:
June 18th, 2021
11:00 am - 12:00 pm

Where:
Livestream


If you would like to learn more about what your assessment results mean, join us for this public assessment debrief! We will be taking a broad look at the assessments and answering any questions you have.


President's Club - Looking Through the Business Kaleidoscope
Add to Calendar 06/22/2021 8:00 am 06/22/2021 9:30 am President's Club - Looking Through the Business Kaleidoscope The current business environment is like a kaleidoscope where, by making a few key moves, leaders can totally change the way the picture looks. In this fast-paced session, we will explore the psychology of recovery and you will leave with actions you can immediately take to change your business picture. Fairlawn Training Center and Livestream mcaruso@sandler.com MM/DD/YYYY America/New_York

When:
June 22nd, 2021
8:00 am - 9:30 am EST

Where:
Fairlawn Training Center and Livestream


The current business environment is like a kaleidoscope where, by making a few key moves, leaders can totally change the way the picture looks. In this fast-paced session, we will explore the psychology of recovery and you will leave with actions you can immediately take to change your business picture.


Sales Mastery-Why Have a System
Add to Calendar 06/22/2021 10:00 am 06/22/2021 11:30 am Sales Mastery-Why Have a System The selling process can be a challenging undertaking, especially when one does not fully understand the nature of the relationship between buyers and sellers. In this session, we will define this relationship. The purpose is to give you the advantage by recognizing what you control and how to leverage such control. Fairlawn Training Center and Livestream mcaruso@sandler.com MM/DD/YYYY America/New_York

When:
June 22nd, 2021
10:00 am - 11:30 am EST

Where:
Fairlawn Training Center and Livestream


The selling process can be a challenging undertaking, especially when one does not fully understand the nature of the relationship between buyers and sellers. In this session, we will define this relationship. The purpose is to give you the advantage by recognizing what you control and how to leverage such control.


President's Club - Looking Through the Business Kaleidoscope
Add to Calendar 06/22/2021 12:00 pm 06/22/2021 1:30 pm President's Club - Looking Through the Business Kaleidoscope The current business environment is like a kaleidoscope where, by making a few key moves, leaders can totally change the way the picture looks. In this fast-paced session, we will explore the psychology of recovery and you will leave with actions you can immediately take to change your business picture. Fairlawn Training Center and Livestream mcaruso@sandler.com MM/DD/YYYY America/New_York

When:
June 22nd, 2021
12:00 pm - 1:30 pm EST

Where:
Fairlawn Training Center and Livestream


The current business environment is like a kaleidoscope where, by making a few key moves, leaders can totally change the way the picture looks. In this fast-paced session, we will explore the psychology of recovery and you will leave with actions you can immediately take to change your business picture.


Sandler Foundations Boot Camp – Day 1
Add to Calendar 06/23/2021 1:00 pm 06/23/2021 4:30 pm Sandler Foundations Boot Camp – Day 1 Join The Ruby Group for one of our Sandler Training Sales Boot Camps. Designed to provide an understanding of the attitudes, techniques, and behaviors needed to elevate your sales performance. Fairlawn Training Center and Livestream 3480 West Market Street Suite 102 Akron, OH mcaruso@sandler.com MM/DD/YYYY America/New_York

When:
June 23rd, 2021
1:00 pm - 4:30 pm EST

Where:
Fairlawn Training Center and Livestream
3480 West Market Street Suite 102 Akron, OH


Join The Ruby Group for one of our Sandler Training Sales Boot Camps. Designed to provide an understanding of the attitudes, techniques, and behaviors needed to elevate your sales performance.


Sandler Foundations Boot Camp – Day 2
Add to Calendar 06/24/2021 1:00 pm 06/24/2021 4:30 pm Sandler Foundations Boot Camp – Day 2 Join The Ruby Group for one of our Sandler Training Sales Boot Camps. Designed to provide an understanding of the attitudes, techniques, and behaviors needed to elevate your sales performance. Fairlawn Training Center and Livestream 3480 West Market Street Suite 102 Akron, OH mcaruso@sandler.com MM/DD/YYYY America/New_York

When:
June 24th, 2021
1:00 pm - 4:30 pm EST

Where:
Fairlawn Training Center and Livestream
3480 West Market Street Suite 102 Akron, OH


Join The Ruby Group for one of our Sandler Training Sales Boot Camps. Designed to provide an understanding of the attitudes, techniques, and behaviors needed to elevate your sales performance.


President's Club - Pain Funnel Role Plays
Add to Calendar 06/29/2021 8:00 am 06/29/2021 9:30 am President's Club - Pain Funnel Role Plays People will spend money to take care of their own problem long before they'll spend money to solve someone else’s problem. As sales professionals, or job is to really go in and look for pain. Let's face it, when asking a prospect to switch from the company they are working with, to us, it's a lot of work. The only way to make sure they are committed to changing, is to uncover pain, and make sure the pain is personal. Join us for this workshop where we will work on asking questions to guide our prospect from the general to the specific, from intellectual to emotional, and from problems to pain. Fairlawn Training Center and Livestream mcaruso@sandler.com MM/DD/YYYY America/New_York

When:
June 29th, 2021
8:00 am - 9:30 am EST

Where:
Fairlawn Training Center and Livestream


People will spend money to take care of their own problem long before they'll spend money to solve someone else’s problem. As sales professionals, or job is to really go in and look for pain. Let's face it, when asking a prospect to switch from the company they are working with, to us, it's a lot of work. The only way to make sure they are committed to changing, is to uncover pain, and make sure the pain is personal. Join us for this workshop where we will work on asking questions to guide our prospect from the general to the specific, from intellectual to emotional, and from problems to pain.


Sales Mastery-Bonding and Rapport
Add to Calendar 06/29/2021 10:00 am 06/29/2021 11:30 am Sales Mastery-Bonding and Rapport Join us as we explore how to connect meaningfully with your prospects, build rapport, avoid sending mixed messages, and ensure that you and your prospects are on the same page as you move through the development process. Fairlawn Training Center and Livestream mcaruso@sandler.com MM/DD/YYYY America/New_York

When:
June 29th, 2021
10:00 am - 11:30 am EST

Where:
Fairlawn Training Center and Livestream


Join us as we explore how to connect meaningfully with your prospects, build rapport, avoid sending mixed messages, and ensure that you and your prospects are on the same page as you move through the development process.


President's Club - Pain Funnel Role Plays
Add to Calendar 06/29/2021 12:00 pm 06/29/2021 1:30 pm President's Club - Pain Funnel Role Plays People will spend money to take care of their own problem long before they'll spend money to solve someone else’s problem. As sales professionals, or job is to really go in and look for pain. Let's face it, when asking a prospect to switch from the company they are working with, to us, it's a lot of work. The only way to make sure they are committed to changing, is to uncover pain, and make sure the pain is personal. Join us for this workshop where we will work on asking questions to guide our prospect from the general to the specific, from intellectual to emotional, and from problems to pain. Fairlawn Training Center and Livestream mcaruso@sandler.com MM/DD/YYYY America/New_York

When:
June 29th, 2021
12:00 pm - 1:30 pm EST

Where:
Fairlawn Training Center and Livestream


People will spend money to take care of their own problem long before they'll spend money to solve someone else’s problem. As sales professionals, or job is to really go in and look for pain. Let's face it, when asking a prospect to switch from the company they are working with, to us, it's a lot of work. The only way to make sure they are committed to changing, is to uncover pain, and make sure the pain is personal. Join us for this workshop where we will work on asking questions to guide our prospect from the general to the specific, from intellectual to emotional, and from problems to pain.


Sandler Foundations Boot Camp – Day 3
Add to Calendar 06/30/2021 1:00 pm 06/30/2021 4:30 pm Sandler Foundations Boot Camp – Day 3 Join The Ruby Group for one of our Sandler Training Sales Boot Camps. Designed to provide an understanding of the attitudes, techniques, and behaviors needed to elevate your sales performance. Fairlawn Training Center and Livestream 3480 West Market Street Suite 102 Akron, OH mcaruso@sandler.com MM/DD/YYYY America/New_York

When:
June 30th, 2021
1:00 pm - 4:30 pm EST

Where:
Fairlawn Training Center and Livestream
3480 West Market Street Suite 102 Akron, OH


Join The Ruby Group for one of our Sandler Training Sales Boot Camps. Designed to provide an understanding of the attitudes, techniques, and behaviors needed to elevate your sales performance.