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Sandler Training Calendar

July 2020
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Event Listings for July 2020


President's Club-LinkedIn Prospecting - Download event to Outlook

Location: Fairlawn Training Center, Columbus Training Center, and Livestream
July 7th, 2020
8:00 am - 9:30 am

During the early weeks of the Covid-19 shutdown, LinkedIn reported more than 55% increase in conversations and connections between LinkedIn users, with overall engagement and articles on LinkedIn spiking even more dramatically. As businesses across the globe continue to rely increasingly on platforms like LinkedIn, it is now more important than ever to hone-in your process for using LinkedIn for prospecting.

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Sales Mastery-Questioning Strategies - Download event to Outlook

Location: Fairlawn Training Center, Columbus Training Center, and Livestream
July 7th, 2020
10:00 am - 11:30 am

In this session, you will learn specific questioning strategies to decode prospects’ explanations, statements, and wishy-washy responses. You will learn how to clarify the prospect’s intentions and how to figure out if the prospect is objecting or just reporting. Additionally, we will discuss how to control the direction of the conversation and keep conversations focused and on topic.

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President's Club-LinkedIn Prospecting - Download event to Outlook

Location: Fairlawn Training Center, Columbus Training Center, and Livestream
July 7th, 2020
12:00 pm - 1:30 pm

During the early weeks of the Covid-19 shutdown, LinkedIn reported more than 55% increase in conversations and connections between LinkedIn users, with overall engagement and articles on LinkedIn spiking even more dramatically. As businesses across the globe continue to rely increasingly on platforms like LinkedIn, it is now more important than ever to hone-in your process for using LinkedIn for prospecting.

Register for this Event


2-Day Sales Boot Camp - Download event to Outlook

Location: Akron Training Center
3480 West Market Street
Suite 102
Akron, OH
July 8th, 2020 - July 9th, 2020
8:00 am - 4:30 pm

Join us for an intensive, interactive, and challenging 2-day Sales Boot Camp designed to provide an understanding of the attitudes, behaviors, and techniques needed to elevate sales performance.



The training room will be open and available at 7:30 am with refreshments, tea, and coffee.
Lunch and training materials are included.



President's Club-Guest Speaker Antonio Garrido - Download event to Outlook

Location: Fairlawn Training Center, Columbus Training Center, and Livestream
July 14th, 2020
8:00 am - 9:30 am

Join us for this unique President’s Club session as we hear from guest speaker Antonio Garrido, Sandler trainer based in Miami, Florida. Antonio is a charismatic and experienced trainer, speaker, consultant, and author in the areas of sales, management, and strategic planning. Using the proven Sandler techniques and methodologies, Antonio is well known for his expertise in developing and training powerful sales strategies and tactics – his clients learn how to win more sales, in less time, while creating a common sales language and dynamic prospecting culture. You won’t want to miss the opportunity to hear from him.

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Sales Mastery-Pain - Download event to Outlook

Location: Fairlawn Training Center, Columbus Training Center, and Livestream
July 14th, 2020
10:00 am - 11:30 am

In this session, you will learn how to measure the quality of an opportunity (and ultimately decide whether or not to pursue it) based on the prospect’s need for your product or service. We call that need their “pain.”

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President's Club-Guest Speaker Antonio Garrido - Download event to Outlook

Location: Fairlawn Training Center, Columbus Training Center, and Livestream
July 14th, 2020
12:00 pm - 1:30 pm

Join us for this unique President’s Club session as we hear from guest speaker Antonio Garrido, Sandler trainer based in Miami, Florida. Antonio is a charismatic and experienced trainer, speaker, consultant, and author in the areas of sales, management, and strategic planning. Using the proven Sandler techniques and methodologies, Antonio is well known for his expertise in developing and training powerful sales strategies and tactics – his clients learn how to win more sales, in less time, while creating a common sales language and dynamic prospecting culture. You won’t want to miss the opportunity to hear from him.

Register for this Event


Business Leader's Workshop Webinar: Digital Prospecting - Download event to Outlook

Location: Online via live webcast on Zoom.us (register for login details)
July 15th, 2020
8:00 am - 9:00 am

Click here for more information

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Management and Leadership Development Program-Coach's Playbook - Take the X-Ray - Download event to Outlook

Location: Sandler Training by The Ruby Group
3480 West Market Street, Suite 102
Akron, OH
July 20th, 2020
3:00 pm - 5:00 pm

In this workshop, you will learn how to conduct a “X-ray” to determine what’s going on in a person’s world—and why. This is an essential prerequisite to effective goal setting, which is a central element to coaching success. You will also learn why the person and coach must work together to identify and pursue goals if they are to achieve success.

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President's Club-Burden of Proof - Download event to Outlook

Location: Fairlawn Training Center, Columbus Training Center, and Livestream
July 21st, 2020
8:00 am - 9:30 am

Legendary Detective Sergeant Joe Friday didn’t require much in terms of conversation. “Just the facts, ma’am” was all he needed. Hardened by the rules of the courtroom, he knew that without compelling evidence, a case was no-go. Each compartment of the Sandler submarine demands evidence as the burden of proof is with the salesperson to make the case, either before the decision-suite jury or their own chief, the sales manager. In this session, we will draw the inner detective out of you. You’ll gain 5 sure-fire tactics for gaining compelling evidence that make their case and your sale. Add this workshop to your calendar today.

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Sales Mastery-Budget - Download event to Outlook

Location: Fairlawn Training Center, Columbus Training Center, and Livestream
July 21st, 2020
10:00 am - 11:30 am

Join us to understand the underlying reasons why some salespeople are uncomfortable discussing money matters. After this session, you will know how to uncover a prospect’s budget expectations and limitations. You will learn how to use special questioning techniques to uncover the prospect’s budget that’s available to invest in their product or service.

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President's Club-Burden of Proof - Download event to Outlook

Location: Fairlawn Training Center, Columbus Training Center, and Livestream
July 21st, 2020
12:00 pm - 1:30 pm

Legendary Detective Sergeant Joe Friday didn’t require much in terms of conversation. “Just the facts, ma’am” was all he needed. Hardened by the rules of the courtroom, he knew that without compelling evidence, a case was no-go. Each compartment of the Sandler submarine demands evidence as the burden of proof is with the salesperson to make the case, either before the decision-suite jury or their own chief, the sales manager. In this session, we will draw the inner detective out of you. You’ll gain 5 sure-fire tactics for gaining compelling evidence that make their case and your sale. Add this workshop to your calendar today.

Register for this Event


President's Club-Balancing Bonding and Rapport with Up Front Contracts - Download event to Outlook

Location: Fairlawn Training Center, Columbus Training Center, and Livestream
July 28th, 2020
8:00 am - 9:30 am

Bonding and Rapport is a vitally important element of any interaction you have with a prospect or client, as is your Up-Front Contract. As you work through the Sandler Submarine, do you tend to leave the Bonding and Rapport behind when you begin your Up-Front Contract? Join us as we talk about the importance of integrating these two essential components.

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Sales Mastery-Decision - Download event to Outlook

Location: Fairlawn Training Center, Columbus Training Center, and Livestream
July 28th, 2020
10:00 am - 11:30 am

The objective of the Decision Step in the Sandler Selling System is to identify the prospect’s decision-making process. Understanding the process will ensure that you access the real decision makers and can successfully conclude your sale.

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President's Club-Balancing Bonding and Rapport with Up Front Contracts - Download event to Outlook

Location: Fairlawn Training Center, Columbus Training Center, and Livestream
July 28th, 2020
12:00 pm - 1:30 pm

Bonding and Rapport is a vitally important element of any interaction you have with a prospect or client, as is your Up-Front Contract. As you work through the Sandler Submarine, do you tend to leave the Bonding and Rapport behind when you begin your Up-Front Contract? Join us as we talk about the importance of integrating these two essential components.

Register for this Event


Ohio Veteran Business Owners Executive Briefing - Download event to Outlook

Location: Virtual Training via Zoom
July 28th, 2020
1:00 pm - 2:30 pm

This is a complimentary executive briefing, discussing current market conditions for Veteran business owners, and what can you do about it.

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