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Sandler Training Calendar

February 2021
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Event Listings for February 2021


President's Club-Sandler Rules 1-12 - Download event to Outlook

Location: Fairlawn Training Center and Livestream
February 2nd, 2021
8:00 am - 9:30 am

David Sandler discovered that it isn’t how you feel that determines how you act, it’s how you act that determines how you feel. He reasoned that if he could guide salespeople to do the appropriate behaviors, the attitudes and beliefs would develop….and once the rules of successful selling were ingrained, the successes would occur almost effortlessly. From that reasoning, the Sandler Rules emerged. Over the course of 2021, we will be exploring these forty-nine timeless, proven principles for effective sales. You won’t want to miss this session.

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Sales Mastery-Negative Reverse Selling - Download event to Outlook

Location: Fairlawn Training Center and Livestream
February 2nd, 2021
10:00 am - 11:30 am

Negative Reverse Selling is the strategy of exhibiting to your prospects a behavior opposite to what they have come to expect. In this session, you will learn how this strategy prevents you from looking and acting like the stereotypical salesperson, which in turn, gives you a slight edge over other salespeople and can mean the difference between closing the sale and not closing it.

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President's Club-Sandler Rules 1-12 - Download event to Outlook

Location: Fairlawn Training Center and Livestream
February 2nd, 2021
12:00 pm - 1:30 pm

David Sandler discovered that it isn’t how you feel that determines how you act, it’s how you act that determines how you feel. He reasoned that if he could guide salespeople to do the appropriate behaviors, the attitudes and beliefs would develop….and once the rules of successful selling were ingrained, the successes would occur almost effortlessly. From that reasoning, the Sandler Rules emerged. Over the course of 2021, we will be exploring these forty-nine timeless, proven principles for effective sales. You won’t want to miss this session.

Register for this Event


President's Club-Goal Setting Success - Download event to Outlook

Location: Fairlawn Training Center and Livestream
February 9th, 2021
8:00 am - 9:30 am

Learn how to create your goals, plans, and strategies to achieve your definition of success. This workshop is designed to help you create a clear path forward. David H. Sandler, our founder, said, "Decide what you want, build a plan, and you can bet on the outcome!" We will help you learn how to do all three!

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Sales Mastery-Applying Transactional Analysis in Sales - Download event to Outlook

Location: Fairlawn Training Center and Livestream
February 9th, 2021
10:00 am - 11:30 am

In this session, you will learn about Transactional Analysis (TA), the theory of psychology on which the Sandler Selling System is based. You will discover how patterns of behavior influence people’s motivation and the ultimate buying decisions they make. You will learn about ego states, how they develop and how they affect your selling success. Also, you will determine which ego state is governing your behavior when dealing with prospects and whether that behavior is the most effective.

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President's Club-Goal Setting Success - Download event to Outlook

Location: Fairlawn Training Center and Livestream
February 9th, 2021
12:00 pm - 1:30 pm

Learn how to create your goals, plans, and strategies to achieve your definition of success. This workshop is designed to help you create a clear path forward. David H. Sandler, our founder, said, "Decide what you want, build a plan, and you can bet on the outcome!" We will help you learn how to do all three!

Register for this Event


Sandler Foundations Boot Camp – Day 1 - Download event to Outlook

Location: Fairlawn Training Center and Livestream
3480 West Market Street Suite 102 Akron, OH
February 10th, 2021
1:00 pm - 4:30 pm

Join The Ruby Group for one of our Sandler Training Sales Boot Camps. Designed to provide an understanding of the attitudes, techniques, and behaviors needed to elevate your sales performance.


Sandler Foundations Boot Camp – Day 2 - Download event to Outlook

Location: Fairlawn Training Center and Livestream
3480 West Market Street Suite 102 Akron, OH
February 11th, 2021
1:00 pm - 4:30 pm

Join The Ruby Group for one of our Sandler Training Sales Boot Camps. Designed to provide an understanding of the attitudes, techniques, and behaviors needed to elevate your sales performance.


President's Club-Warm up any Cold Call - Download event to Outlook

Location: Fairlawn Training Center and Livestream
February 16th, 2021
8:00 am - 9:30 am

Your cold calls don’t have to match the frigid February air. In this workshop, we will dive into the ins and outs of warming your prospecting calls with the help of social media.

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Sales Mastery-Setting Goals - Download event to Outlook

Location: Fairlawn Training Center and Livestream
February 16th, 2021
10:00 am - 11:30 am

Join us to identify your personal life goals, determine what you need to do to achieve those goals. Additionally, make a plan to track your progress and fine-tune the plan.

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President's Club-Warm up any Cold Call - Download event to Outlook

Location: Fairlawn Training Center and Livestream
February 16th, 2021
12:00 pm - 1:30 pm

Your cold calls don’t have to match the frigid February air. In this workshop, we will dive into the ins and outs of warming your prospecting calls with the help of social media.

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Management and Leadership Development Program-Becoming a High-Performance Coach - Download event to Outlook

Location: Sandler Training by The Ruby Group
3480 West Market Street, Suite 102
Akron, OH
February 16th, 2021
3:00 pm - 5:00 pm

The effective coach builds a coaching framework and style specific to the personality of the person. Coaching, as discussed earlier in this course, is not a “one-size-fits-all” discipline. Each session must be customized in order to be effective. This workshop will touch on the four keys to building a successful guidance system.


Sandler Foundations Boot Camp – Day 3 - Download event to Outlook

Location: Fairlawn Training Center and Livestream
3480 West Market Street Suite 102 Akron, OH
February 17th, 2021
1:00 pm - 4:30 pm

Join The Ruby Group for one of our Sandler Training Sales Boot Camps. Designed to provide an understanding of the attitudes, techniques, and behaviors needed to elevate your sales performance.


Sandler Foundations Boot Camp – Day 4 - Download event to Outlook

Location: Fairlawn Training Center and Livestream
3480 West Market Street Suite 102 Akron, OH
February 18th, 2021
1:00 pm - 4:30 pm

Join The Ruby Group for one of our Sandler Training Sales Boot Camps. Designed to provide an understanding of the attitudes, techniques, and behaviors needed to elevate your sales performance.


President's Club-Procrastination and the Fear of Success - Download event to Outlook

Location: Fairlawn Training Center and Livestream
February 23rd, 2021
8:00 am - 9:30 am

Motivational speaker, Denis Waitley, has been credited with saying “Procrastination is the fear of success…because success is heavy and carries a responsibility with it. It is much easier to procrastinate and live on the ‘someday I’ll… philosophy.’“ Join us to discuss the unlikely ways that we tend to self-sabotage when it comes to success, and how to overcome the tendency to procrastinate.

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Sales Mastery-Formula for Success - Download event to Outlook

Location: Fairlawn Training Center and Livestream
February 23rd, 2021
10:00 am - 11:30 am

For you to succeed in sales, you must have a strategy that guides you throughout the workday. In this lesson, you will learn about Sandler’s Formula for Success and how to use it to generate your strategy for accomplishing the everyday tasks involved in sales.

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President's Club-Procrastination and the Fear of Success - Download event to Outlook

Location: Fairlawn Training Center and Livestream
February 23rd, 2021
12:00 pm - 1:30 pm

Motivational speaker, Denis Waitley, has been credited with saying “Procrastination is the fear of success…because success is heavy and carries a responsibility with it. It is much easier to procrastinate and live on the ‘someday I’ll… philosophy.’“ Join us to discuss the unlikely ways that we tend to self-sabotage when it comes to success, and how to overcome the tendency to procrastinate.

Register for this Event


Business Leader's Workshop Webinar - Download event to Outlook

Location: Online via live webcast on Zoom.us (register for login details)
February 25th, 2021
1:00 pm - 2:30 pm

Sales is a high-rejection field and can weigh heavily on business professionals who face “no” every day. Is your team working hard but with frustrating results?

Attend this event if you are searching for solutions to the business obstacles you face when trying to sell, manage a sales team, and grow your company.

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