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The Ruby Group
Training & Event Calendar

Be the Best You Can Be ...

Discover our sales and training development calendar, your gateway to professional growth. Access the schedule with our online search tool or grab a copy of our 2024 2nd Quarter Training Catalog. Explore a diverse range of sales courses and workshops designed for emerging or veteran sales professionals and sales leaders.

For more info: 330-929-9449 • therubygroup@sandler.com

2024 2nd Quarter Training Catalog

May 2017

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Event Listings for May 2017


Questioning Strategies-Foundations
Add to Calendar 05/01/2017 8:00 am 05/01/2017 10:00 am Questioning Strategies-Foundations Through effective questioning techniques such as “Reversing,” learn to vastly improve your information gathering ability and gain greater understanding of your prospects as you help them discover their selling skills needs. The Ruby Group Training Center 3480 W Market St., Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 1st, 2017
8:00 am - 10:00 am

Where:
The Ruby Group Training Center
3480 W Market St., Ste. 102
Fairlawn, Ohio 44333


Through effective questioning techniques such as “Reversing,” learn to vastly improve your information gathering ability and gain greater understanding of your prospects as you help them discover their selling skills needs.


Applying Transactional Analysis in Sales-Sales Mastery
Add to Calendar 05/01/2017 11:00 am 05/01/2017 12:15 pm Applying Transactional Analysis in Sales-Sales Mastery Join us as we walk through a thought provoking discovery process of the ego states and how this psychology concept plays a big role in our daily interactions and the sales process. We will reveal an area of the inner self that may be preventing you from achieving the success you want. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 1st, 2017
11:00 am - 12:15 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Join us as we walk through a thought provoking discovery process of the ego states and how this psychology concept plays a big role in our daily interactions and the sales process. We will reveal an area of the inner self that may be preventing you from achieving the success you want.


So… Whatchya Got Cookin’?-Advanced Sales Mastery
Add to Calendar 05/02/2017 8:00 am 05/02/2017 9:30 am So… Whatchya Got Cookin’?-Advanced Sales Mastery David Sandler taught us that you can’t manage what you don’t control! He was a stickler for tracking behavior, i.e. what elements go into getting the results you want. This session is devoted to looking at your cookbook: Do you even have one and follow it? Are you tracking the right things? Do you review it regularly? Do you use your cookbook to discover your hidden weaknesses? Do you ask for help? The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 2nd, 2017
8:00 am - 9:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


David Sandler taught us that you can’t manage what you don’t control! He was a stickler for tracking behavior, i.e. what elements go into getting the results you want. This session is devoted to looking at your cookbook: Do you even have one and follow it? Are you tracking the right things? Do you review it regularly? Do you use your cookbook to discover your hidden weaknesses? Do you ask for help?


Applying Transactional Analysis in Sales-Sales Mastery
Add to Calendar 05/02/2017 1:00 pm 05/02/2017 2:15 pm Applying Transactional Analysis in Sales-Sales Mastery Join us as we walk through a thought provoking discovery process of the ego states and how this psychology concept plays a big role in our daily interactions and the sales process. We will reveal an area of the inner self that may be preventing you from achieving the success you want. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 2nd, 2017
1:00 pm - 2:15 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Join us as we walk through a thought provoking discovery process of the ego states and how this psychology concept plays a big role in our daily interactions and the sales process. We will reveal an area of the inner self that may be preventing you from achieving the success you want.


Sales Mastery-Decision
Add to Calendar 05/05/2017 8:00 am 05/05/2017 9:30 am Sales Mastery-Decision Join us as we discuss how your prospects’ organizations makes their decisions using Sandler’s special questioning techniques. We will explore how to spot, remove or avoid roadblocks they might use. 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
May 5th, 2017
8:00 am - 9:30 am

Where:
6660 Doubletree Ave. Columbus, OH 43229


Join us as we discuss how your prospects’ organizations makes their decisions using Sandler’s special questioning techniques. We will explore how to spot, remove or avoid roadblocks they might use.


Foundations-Questioning Strategies
Add to Calendar 05/05/2017 10:00 am 05/05/2017 12:00 pm Foundations-Questioning Strategies Through effective questioning techniques such as “Reversing,” learn to vastly improve your information gathering ability and gain greater understanding of your prospects as you help them discover their selling skills needs. 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
May 5th, 2017
10:00 am - 12:00 pm

Where:
6660 Doubletree Ave. Columbus, OH 43229


Through effective questioning techniques such as “Reversing,” learn to vastly improve your information gathering ability and gain greater understanding of your prospects as you help them discover their selling skills needs.


Uncovering the Budget & Identifying the Decision Making Process-Foundations
Add to Calendar 05/08/2017 8:00 am 05/08/2017 10:00 am Uncovering the Budget & Identifying the Decision Making Process-Foundations Uncover the budgetary constraints that underlie every sales situation and learn how your prospect’s organization makes its decisions, as well as how to spot, remove or avoid roadblocks. The Ruby Group Training Center 3480 W Market St., Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 8th, 2017
8:00 am - 10:00 am

Where:
The Ruby Group Training Center
3480 W Market St., Ste. 102
Fairlawn, Ohio 44333


Uncover the budgetary constraints that underlie every sales situation and learn how your prospect’s organization makes its decisions, as well as how to spot, remove or avoid roadblocks.


Setting Goals-Sales Mastery
Add to Calendar 05/08/2017 11:00 am 05/08/2017 12:15 pm Setting Goals-Sales Mastery The new year is fast approaching. Join us to learn how to identify your personal life goals, as well as, your goals for the next year and determine what you need to do-from a business perspective-to achieve those goals. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 8th, 2017
11:00 am - 12:15 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


The new year is fast approaching. Join us to learn how to identify your personal life goals, as well as, your goals for the next year and determine what you need to do-from a business perspective-to achieve those goals.


Want to Stand Out in Sales? Work on Your 30-second Pain Pitch-Advanced Sales Mastery
Add to Calendar 05/09/2017 8:00 am 05/09/2017 9:30 am Want to Stand Out in Sales? Work on Your 30-second Pain Pitch-Advanced Sales Mastery Why should we buy from you? What makes you different than my current _____? Why should I invite you in to see me? We are already doing business with you so why should we look at this new product /service? Sound familiar? Are you bit tired of hearing this? Get used to it. This is simply what customers and prospects say to sales people. And we can't fault the prospect/customer for asking the question. They don't have time to waste, and they need a good reason to spend time with salespeople who know how to sell value-whether through a meeting or to view a new product or service. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 9th, 2017
8:00 am - 9:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Why should we buy from you? What makes you different than my current _____? Why should I invite you in to see me? We are already doing business with you so why should we look at this new product /service? Sound familiar? Are you bit tired of hearing this? Get used to it. This is simply what customers and prospects say to sales people. And we can't fault the prospect/customer for asking the question. They don't have time to waste, and they need a good reason to spend time with salespeople who know how to sell value-whether through a meeting or to view a new product or service.


Setting Goals-Sales Mastery
Add to Calendar 05/09/2017 1:00 pm 05/09/2017 2:15 pm Setting Goals-Sales Mastery The new year is fast approaching. Join us to learn how to identify your personal life goals, as well as, your goals for the next year and determine what you need to do-from a business perspective-to achieve those goals. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 9th, 2017
1:00 pm - 2:15 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


The new year is fast approaching. Join us to learn how to identify your personal life goals, as well as, your goals for the next year and determine what you need to do-from a business perspective-to achieve those goals.


Advanced Sales Mastery-Challenge Them and Sell More
Add to Calendar 05/12/2017 8:00 am 05/12/2017 9:30 am Advanced Sales Mastery-Challenge Them and Sell More Salespeople have to assume Equal Business Stature, the attitude to challenge a prospect or customer in order to gain control of the sales process. This session ties the conceptual to the technical in the execution of up-front contracts, questioning and embedded commands in order to be objective sales doctors on a sales call. 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
May 12th, 2017
8:00 am - 9:30 am

Where:
6660 Doubletree Ave. Columbus, OH 43229


Salespeople have to assume Equal Business Stature, the attitude to challenge a prospect or customer in order to gain control of the sales process. This session ties the conceptual to the technical in the execution of up-front contracts, questioning and embedded commands in order to be objective sales doctors on a sales call.


Foundations-Uncovering the Budget & Identifying the Decision
Add to Calendar 05/12/2017 10:00 am 05/12/2017 12:00 pm Foundations-Uncovering the Budget & Identifying the Decision Uncover the budgetary constraints that underlie every sales situation and learn how your prospect’s organization makes its decisions, as well as how to spot, remove or avoid roadblocks. 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
May 12th, 2017
10:00 am - 12:00 pm

Where:
6660 Doubletree Ave. Columbus, OH 43229


Uncover the budgetary constraints that underlie every sales situation and learn how your prospect’s organization makes its decisions, as well as how to spot, remove or avoid roadblocks.


Closing the Sale (Fulfillment and Post-Sell) & Improving Your BAT-ting Average-Foundations
Add to Calendar 05/15/2017 8:00 am 05/15/2017 10:00 am Closing the Sale (Fulfillment and Post-Sell) & Improving Your BAT-ting Average-Foundations Learn to consistently close, seal and reinforce sales by focusing on the prospect’s pain, budget and decision-making process. Then, take a hard look at your reflection in a behavioral mirror and adjust your attitudes, techniques and beliefs for heightened success. The Ruby Group Training Center 3480 W Market St., Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 15th, 2017
8:00 am - 10:00 am

Where:
The Ruby Group Training Center
3480 W Market St., Ste. 102
Fairlawn, Ohio 44333


Learn to consistently close, seal and reinforce sales by focusing on the prospect’s pain, budget and decision-making process. Then, take a hard look at your reflection in a behavioral mirror and adjust your attitudes, techniques and beliefs for heightened success.


Formula for Success-Sales Mastery
Add to Calendar 05/15/2017 11:00 am 05/15/2017 12:15 pm Formula for Success-Sales Mastery Of course everyone wants to be successful at what they do, but not everyone is- right? Come join us as we talk about how to make a plan- a plan to succeed! We will talk about how craft your plan and ways to keep you plan on track. Don’t miss out! The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 15th, 2017
11:00 am - 12:15 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Of course everyone wants to be successful at what they do, but not everyone is- right? Come join us as we talk about how to make a plan- a plan to succeed! We will talk about how craft your plan and ways to keep you plan on track. Don’t miss out!


Managing Organizational Change-Sandler Management Solutions
Add to Calendar 05/15/2017 3:00 pm 05/15/2017 4:30 pm Managing Organizational Change-Sandler Management Solutions Change in the business environment is inevitable. Companies grow; they shrink. They expand or contract their market reach. They introduce some new products and services and discontinue others. They change manufacturing, pricing and delivery methods. Join us for this workshop where we will explore the process of change in the business environment. We'll talk about how people resist change and when confronted by it, they experience a range of emotions. Helping employees understand the reasons for and benefits of change will make the transition quicker. Throughout the workshop we'll discuss a process for systematically facilitating and managing change. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 15th, 2017
3:00 pm - 4:30 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Change in the business environment is inevitable. Companies grow; they shrink. They expand or contract their market reach. They introduce some new products and services and discontinue others. They change manufacturing, pricing and delivery methods. Join us for this workshop where we will explore the process of change in the business environment. We'll talk about how people resist change and when confronted by it, they experience a range of emotions. Helping employees understand the reasons for and benefits of change will make the transition quicker. Throughout the workshop we'll discuss a process for systematically facilitating and managing change.


Adversity – What Happens Next?-Advanced Sales Mastery
Add to Calendar 05/16/2017 8:00 am 05/16/2017 9:30 am Adversity – What Happens Next?-Advanced Sales Mastery It will hit all of us one day (sometimes more), that’s a given. How do we react, what do we choose to do next when adversity creeps into our lives? This session will motivate you to help others, and encourage you to reach out if you might currently need some help. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 16th, 2017
8:00 am - 9:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


It will hit all of us one day (sometimes more), that’s a given. How do we react, what do we choose to do next when adversity creeps into our lives? This session will motivate you to help others, and encourage you to reach out if you might currently need some help.


Formula for Success-Sales Mastery
Add to Calendar 05/16/2017 1:00 pm 05/16/2017 2:15 pm Formula for Success-Sales Mastery Of course everyone wants to be successful at what they do, but not everyone is- right? Come join us as we talk about how to make a plan- a plan to succeed! We will talk about how craft your plan and ways to keep you plan on track. Don’t miss out! The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 16th, 2017
1:00 pm - 2:15 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Of course everyone wants to be successful at what they do, but not everyone is- right? Come join us as we talk about how to make a plan- a plan to succeed! We will talk about how craft your plan and ways to keep you plan on track. Don’t miss out!


Why Have A System?-Bootcamp (Session 1)
Add to Calendar 05/17/2017 8:30 am 05/17/2017 10:30 am Why Have A System?-Bootcamp (Session 1) Discover the power of Sandler’s comprehensive selling system and overlay it on your current sales approach. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 17th, 2017
8:30 am - 10:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Discover the power of Sandler’s comprehensive selling system and overlay it on your current sales approach.


Sales Mastery-Closing the Sale
Add to Calendar 05/19/2017 8:00 am 05/19/2017 9:30 am Sales Mastery-Closing the Sale Come join us as we dive deep into the topic of how to how to close more sales, prevent buyer’s remorse, and ask for future business and referrals. 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
May 19th, 2017
8:00 am - 9:30 am

Where:
6660 Doubletree Ave. Columbus, OH 43229


Come join us as we dive deep into the topic of how to how to close more sales, prevent buyer’s remorse, and ask for future business and referrals.


Foundations-Closing the Sale & Improving Your BAT-ting Average
Add to Calendar 05/19/2017 10:00 am 05/19/2017 12:00 pm Foundations-Closing the Sale & Improving Your BAT-ting Average Learn to consistently close, seal and reinforce sales by focusing on the prospect’s pain, budget and decision-making process. Then, take a hard look at your reflection in a behavioral mirror and adjust your attitudes, techniques and beliefs for heightened success. 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
May 19th, 2017
10:00 am - 12:00 pm

Where:
6660 Doubletree Ave. Columbus, OH 43229


Learn to consistently close, seal and reinforce sales by focusing on the prospect’s pain, budget and decision-making process. Then, take a hard look at your reflection in a behavioral mirror and adjust your attitudes, techniques and beliefs for heightened success.


Prospecting Behavior-Foundations
Add to Calendar 05/22/2017 8:00 am 05/22/2017 10:00 am Prospecting Behavior-Foundations Identify the right mix of prospecting activities and an action plan to ensure a predictable and sustainable sales effort. The Ruby Group Training Center 3480 W Market St., Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 22nd, 2017
8:00 am - 10:00 am

Where:
The Ruby Group Training Center
3480 W Market St., Ste. 102
Fairlawn, Ohio 44333


Identify the right mix of prospecting activities and an action plan to ensure a predictable and sustainable sales effort.


Why Have A System?-Sales Mastery
Add to Calendar 05/22/2017 11:00 am 05/22/2017 12:15 pm Why Have A System?-Sales Mastery Come discover the importance of having a systematic process for sales development and how to start forming your own system. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 22nd, 2017
11:00 am - 12:15 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Come discover the importance of having a systematic process for sales development and how to start forming your own system.


Journaling: Your Best Development Tool?-Advanced Sales Mastery
Add to Calendar 05/23/2017 8:00 am 05/23/2017 9:30 am Journaling: Your Best Development Tool?-Advanced Sales Mastery Journaling is something we all know we should do. However, many of us set aside the time to do it. Join us, as we share how journaling and internalize Sandler® principles can accelerate your personal and professional growth! Don’t miss out! The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 23rd, 2017
8:00 am - 9:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Journaling is something we all know we should do. However, many of us set aside the time to do it. Join us, as we share how journaling and internalize Sandler® principles can accelerate your personal and professional growth! Don’t miss out!


Why Have a System?-Sales Mastery
Add to Calendar 05/23/2017 1:00 pm 05/23/2017 2:15 pm Why Have a System?-Sales Mastery Come discover the importance of having a systematic process for sales development and how to start forming your own system. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 23rd, 2017
1:00 pm - 2:15 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Come discover the importance of having a systematic process for sales development and how to start forming your own system.


Advanced Sales Mastery-Adversity – What Happens Next?
Add to Calendar 05/26/2017 8:00 am 05/26/2017 9:30 am Advanced Sales Mastery-Adversity – What Happens Next? It will hit all of us one day (sometimes more), that’s a given. How do we react, what do we choose to do next when adversity creeps into our lives? This session will motivate you to help others, and encourage you to reach out if you might currently need some help. 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
May 26th, 2017
8:00 am - 9:30 am

Where:
6660 Doubletree Ave. Columbus, OH 43229


It will hit all of us one day (sometimes more), that’s a given. How do we react, what do we choose to do next when adversity creeps into our lives? This session will motivate you to help others, and encourage you to reach out if you might currently need some help.


Foundations-Prospecting Behavior
Add to Calendar 05/26/2017 10:00 am 05/26/2017 12:00 pm Foundations-Prospecting Behavior Identify the right mix of prospecting activities and an action plan to ensure a predictable and sustainable sales effort. 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
May 26th, 2017
10:00 am - 12:00 pm

Where:
6660 Doubletree Ave. Columbus, OH 43229


Identify the right mix of prospecting activities and an action plan to ensure a predictable and sustainable sales effort.


Are You Too Busy to Close Sales?-Advanced Sales Mastery
Add to Calendar 05/30/2017 8:00 am 05/30/2017 9:30 am Are You Too Busy to Close Sales?-Advanced Sales Mastery Having a big pipeline of “prospects” is typically seen as desirable. The more prospects you put into the pipeline, the more will eventually emerge as customers. At least that’s the theory. And the theory is partially true. Some of the people you put in the pipeline will become customers. The question is, “How many will be customers and how long will it take for them to materialize from the other end of the pipe?” The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 30th, 2017
8:00 am - 9:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Having a big pipeline of “prospects” is typically seen as desirable. The more prospects you put into the pipeline, the more will eventually emerge as customers. At least that’s the theory. And the theory is partially true. Some of the people you put in the pipeline will become customers. The question is, “How many will be customers and how long will it take for them to materialize from the other end of the pipe?”


Bonding and Rapport-Sales Mastery
Add to Calendar 05/30/2017 1:00 pm 05/30/2017 2:15 pm Bonding and Rapport-Sales Mastery Join us to gain a better understanding of how to bond and build rapport with prospects by applying Sandler tools. You will learn about the elements of active participation and the OK/Not-OK principle. The Ruby Group Training Center 3480 W Market St. Ste. 102 Fairlawn, Ohio 44333 mcaruso@sandler.com MM/DD/YYYY

When:
May 30th, 2017
1:00 pm - 2:15 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Join us to gain a better understanding of how to bond and build rapport with prospects by applying Sandler tools. You will learn about the elements of active participation and the OK/Not-OK principle.