The Ruby Group
Training & Event Calendar
Be the Best You Can Be ...
Discover our sales and training development calendar, your gateway to professional growth. Access the schedule with our online search tool or grab a copy of our 2024 2nd Quarter Training Catalog. Explore a diverse range of sales courses and workshops designed for emerging or veteran sales professionals and sales leaders.
For more info: 330-929-9449 • therubygroup@sandler.com
Event Listings for August 2018
Sales Mastery-Budget
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08/03/2018 8:00 am
08/03/2018 9:30 am
Sales Mastery-Budget
TBA Join us to understand the underlying reasons why some salespeople are uncomfortable discussing money matters. After this session, you will know how to uncover a prospect’s budget expectations and limitations. You will learn how to use special questioning techniques to uncover the prospect’s budget that’s available to invest in their product or service.
6660 Doubletree Ave. Columbus, OH 43229
mcaruso@sandler.com
MM/DD/YYYY
8:00 am - 9:30 am
TBA Join us to understand the underlying reasons why some salespeople are uncomfortable discussing money matters. After this session, you will know how to uncover a prospect’s budget expectations and limitations. You will learn how to use special questioning techniques to uncover the prospect’s budget that’s available to invest in their product or service.
Advanced Sales Mastery-Have you Got Your Talk Tracks Down?
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08/07/2018 8:00 am
08/07/2018 9:30 am
Advanced Sales Mastery-Have you Got Your Talk Tracks Down?
After this year’s Client Summit, a David Mattson principle has begun to take hold: Get Your Talk Tracks Down! You know you need a couple 30/60 Second Commercials. You need two First Sales Call Up Front Contracts: one for direct conversation with the real decision maker, and one when you are talking to a non-key decision maker. What is your opening to start a Sales interview? What is your opening to start a first contact phone conversation? What’s your mini Up-Front Contract on a first contact phone conversation? If you don’t have yours rock solid, let us help. If you do have it down, come share to help your peers.
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
8:00 am - 9:30 am
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
After this year’s Client Summit, a David Mattson principle has begun to take hold: Get Your Talk Tracks Down! You know you need a couple 30/60 Second Commercials. You need two First Sales Call Up Front Contracts: one for direct conversation with the real decision maker, and one when you are talking to a non-key decision maker. What is your opening to start a Sales interview? What is your opening to start a first contact phone conversation? What’s your mini Up-Front Contract on a first contact phone conversation? If you don’t have yours rock solid, let us help. If you do have it down, come share to help your peers.
Sales Mastery-PAIN
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08/07/2018 10:30 am
08/07/2018 12:00 pm
Sales Mastery-PAIN
In this session, you will learn how to measure the quality of an opportunity (and ultimately decide whether or not to pursue it) based on the prospect’s need for your product or service. We call that need their “pain.”
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
10:30 am - 12:00 pm
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
In this session, you will learn how to measure the quality of an opportunity (and ultimately decide whether or not to pursue it) based on the prospect’s need for your product or service. We call that need their “pain.”
Sales Mastery-Negative Reverse Selling
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08/07/2018 1:00 pm
08/07/2018 2:30 pm
Sales Mastery-Negative Reverse Selling
Negative Reverse Selling is the strategy of exhibiting to your prospects a behavior opposite to what they have come to expect. In this session, you will learn how this strategy prevents you from looking and acting like the stereotypical salesperson, which in turn, gives you a slight edge over other salespeople and can mean the difference between closing the sale and not closing it.
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
1:00 pm - 2:30 pm
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
Negative Reverse Selling is the strategy of exhibiting to your prospects a behavior opposite to what they have come to expect. In this session, you will learn how this strategy prevents you from looking and acting like the stereotypical salesperson, which in turn, gives you a slight edge over other salespeople and can mean the difference between closing the sale and not closing it.
Advanced Sales Mastery-Have You Got Your Talk Tracks Down?
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08/10/2018 8:00 am
08/10/2018 9:30 am
Advanced Sales Mastery-Have You Got Your Talk Tracks Down?
After this year’s Client Summit, a David Mattson principle has begun to take hold: Get Your Talk Tracks Down! You know you need a couple 30/60 Second Commercials. You need two First Sales Call Up Front Contracts: one for direct conversation with the real decision maker, and one when you are talking to a non-key decision maker. What is your opening to start a Sales interview? What is your opening to start a first contact phone conversation? What’s your mini Up-Front Contract on a first contact phone conversation? If you don’t have yours rock solid, let us help. If you do have it down, come share to help your peers.
6660 Doubletree Ave. Columbus, OH 43229
mcaruso@sandler.com
MM/DD/YYYY
8:00 am - 9:30 am
After this year’s Client Summit, a David Mattson principle has begun to take hold: Get Your Talk Tracks Down! You know you need a couple 30/60 Second Commercials. You need two First Sales Call Up Front Contracts: one for direct conversation with the real decision maker, and one when you are talking to a non-key decision maker. What is your opening to start a Sales interview? What is your opening to start a first contact phone conversation? What’s your mini Up-Front Contract on a first contact phone conversation? If you don’t have yours rock solid, let us help. If you do have it down, come share to help your peers.
Foundations-Why Have a System
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08/10/2018 10:00 am
08/10/2018 12:00 pm
Foundations-Why Have a System
The selling process can be a challenging undertaking, especially when one does not fully understand the nature of the relationship between buyers and sellers. In this session, we will define this relationship. The purpose is to give you the advantage by recognizing what you control and how to leverage such control.
6660 Doubletree Ave. Columbus, OH 43229
mcaruso@sandler.com
MM/DD/YYYY
10:00 am - 12:00 pm
The selling process can be a challenging undertaking, especially when one does not fully understand the nature of the relationship between buyers and sellers. In this session, we will define this relationship. The purpose is to give you the advantage by recognizing what you control and how to leverage such control.
Advanced Sales Mastery-Curiosity Didn't Kill the Cat-It Won The Sale
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08/14/2018 8:00 am
08/14/2018 9:30 am
Advanced Sales Mastery-Curiosity Didn't Kill the Cat-It Won The Sale
The next time a prospect or customer says or does something you don’t expect, disengage from the situation, set your initial emotional responses to one side… and get curious. Ask good questions about what’s behind what you just heard, and how best to move forward. The quality of your communication will improve – and so will your commission figures.
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
8:00 am - 9:30 am
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
The next time a prospect or customer says or does something you don’t expect, disengage from the situation, set your initial emotional responses to one side… and get curious. Ask good questions about what’s behind what you just heard, and how best to move forward. The quality of your communication will improve – and so will your commission figures.
Sales Mastery-Budget
Add to Calendar
08/14/2018 10:30 am
08/14/2018 12:00 pm
Sales Mastery-Budget
Join us to understand the underlying reasons why some salespeople are uncomfortable discussing money matters. After this session, you will know how to uncover a prospect’s budget expectations and limitations. You will learn how to use special questioning techniques to uncover the prospect’s budget that’s available to invest in their product or service.
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
10:30 am - 12:00 pm
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
Join us to understand the underlying reasons why some salespeople are uncomfortable discussing money matters. After this session, you will know how to uncover a prospect’s budget expectations and limitations. You will learn how to use special questioning techniques to uncover the prospect’s budget that’s available to invest in their product or service.
Sales Mastery-Applying Transactional Analysis in Sales
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08/14/2018 1:00 pm
08/14/2018 2:30 pm
Sales Mastery-Applying Transactional Analysis in Sales
In this session, you will learn about Transactional Analysis (TA), the theory of psychology on which the Sandler Selling System is based. You will discover how patterns of behavior influence people’s motivation and the ultimate buying decisions they make. You will learn about ego states, how they develop and how they affect your selling success. Also, you will determine which ego state is governing your behavior when dealing with prospects and whether that behavior is the most effective.
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
1:00 pm - 2:30 pm
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
In this session, you will learn about Transactional Analysis (TA), the theory of psychology on which the Sandler Selling System is based. You will discover how patterns of behavior influence people’s motivation and the ultimate buying decisions they make. You will learn about ego states, how they develop and how they affect your selling success. Also, you will determine which ego state is governing your behavior when dealing with prospects and whether that behavior is the most effective.
Sales Mastery-Decision
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08/17/2018 8:00 am
08/17/2018 9:30 am
Sales Mastery-Decision
The objective of the Decision Step in the Sandler Selling System is to identify the prospect’s decision-making process. Understanding the process will ensure that you access the real decision makers and can successfully conclude your sale.
6660 Doubletree Ave. Columbus, OH 43229
mcaruso@sandler.com
MM/DD/YYYY
8:00 am - 9:30 am
The objective of the Decision Step in the Sandler Selling System is to identify the prospect’s decision-making process. Understanding the process will ensure that you access the real decision makers and can successfully conclude your sale.
Foundations-The Importance of Bonding & Building Rapport
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08/17/2018 10:00 am
08/17/2018 12:00 pm
Foundations-The Importance of Bonding & Building Rapport
Apply specific Sandler technologies to the art of establishing an emotional bond and positive rapport with prospects.
6660 Doubletree Ave. Columbus, OH 43229
mcaruso@sandler.com
MM/DD/YYYY
10:00 am - 12:00 pm
Apply specific Sandler technologies to the art of establishing an emotional bond and positive rapport with prospects.
Management-Winning from Failing
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08/20/2018 3:00 pm
08/20/2018 4:30 pm
Management-Winning from Failing
“To err is human” and “you live and you learn”, right? But failure and mistakes still don’t feel like an awesome learning opportunity. Many salespeople live and act in ways to prevent any mistakes — reducing risk, protecting comfort zones and hiding in boxes. We will explore nine powerful lessons learned from embracing failures, mistakes, screw ups and shortcomings that every manager should know & leverage to accelerate sales team growth!
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
3:00 pm - 4:30 pm
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
“To err is human” and “you live and you learn”, right? But failure and mistakes still don’t feel like an awesome learning opportunity. Many salespeople live and act in ways to prevent any mistakes — reducing risk, protecting comfort zones and hiding in boxes. We will explore nine powerful lessons learned from embracing failures, mistakes, screw ups and shortcomings that every manager should know & leverage to accelerate sales team growth!
Advanced Sales Mastery-Do You Lose Your Voice On a Prospecting Call
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08/21/2018 8:00 am
08/21/2018 9:30 am
Advanced Sales Mastery-Do You Lose Your Voice On a Prospecting Call
It happens all the time - we write out the perfect script for a prospecting call, practice it, role play it, modify it, practice it again......and finally when we have the words perfectly tuned, we pick up the phone, dial and miraculously get through to the prospect. Then....WE LOSE OUR VOICE....and we say our perfect words with the tonality of a three-day old glass of club soda. A prospect will never be more excited or engaged in your phone call than you are. After all, you get back what you give off. If you're tired of losing your voice on a prospecting call, join us as we discuss how to be yourself and how to use your own voice on a prospecting call.
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
8:00 am - 9:30 am
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
It happens all the time - we write out the perfect script for a prospecting call, practice it, role play it, modify it, practice it again......and finally when we have the words perfectly tuned, we pick up the phone, dial and miraculously get through to the prospect. Then....WE LOSE OUR VOICE....and we say our perfect words with the tonality of a three-day old glass of club soda. A prospect will never be more excited or engaged in your phone call than you are. After all, you get back what you give off. If you're tired of losing your voice on a prospecting call, join us as we discuss how to be yourself and how to use your own voice on a prospecting call.
Sales Mastery-Decision
Add to Calendar
08/21/2018 10:30 am
08/21/2018 12:00 pm
Sales Mastery-Decision
The objective of the Decision Step in the Sandler Selling System is to identify the prospect’s decision-making process. Understanding the process will ensure that you access the real decision makers and can successfully conclude your sale.
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
10:30 am - 12:00 pm
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
The objective of the Decision Step in the Sandler Selling System is to identify the prospect’s decision-making process. Understanding the process will ensure that you access the real decision makers and can successfully conclude your sale.
Sales Mastery-Setting Goals
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08/21/2018 1:00 pm
08/21/2018 2:30 pm
Sales Mastery-Setting Goals
Join us to identify your personal life goals, determine what you need to do to achieve those goals. Additionally, make a plan to track your progress and fine-tune the plan.
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
1:00 pm - 2:30 pm
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
Join us to identify your personal life goals, determine what you need to do to achieve those goals. Additionally, make a plan to track your progress and fine-tune the plan.
Advanced Sales Mastery-Transactional Analysis: Theory Vs. Practice
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08/24/2018 8:00 am
08/24/2018 9:30 am
Advanced Sales Mastery-Transactional Analysis: Theory Vs. Practice
Transactional Analysis is a key component of understanding the Sandler Methodology. In this workshop, we will take a closer look at how Transactional Analysis can be used both for explaining behavior and as a tool to improve behavior.
Join us as we uncover how this behavioral model can help us perform better when prospecting, selling, training, coaching, managing others, or managing ourselves.
6660 Doubletree Ave. Columbus, OH 43229
mcaruso@sandler.com
MM/DD/YYYY
8:00 am - 9:30 am
Transactional Analysis is a key component of understanding the Sandler Methodology. In this workshop, we will take a closer look at how Transactional Analysis can be used both for explaining behavior and as a tool to improve behavior.
Join us as we uncover how this behavioral model can help us perform better when prospecting, selling, training, coaching, managing others, or managing ourselves.
Foundations-Elements and Terms of an Up-Front Contract
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08/24/2018 10:00 am
08/24/2018 12:00 pm
Foundations-Elements and Terms of an Up-Front Contract
Take control of the sales process by applying this powerful technique to propel the sales effort forward.
6660 Doubletree Ave. Columbus, OH 43229
mcaruso@sandler.com
MM/DD/YYYY
10:00 am - 12:00 pm
Take control of the sales process by applying this powerful technique to propel the sales effort forward.
Advanced Sales Mastery-Graduating Towards Breakthroughs With Math
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08/28/2018 8:00 am
08/28/2018 9:30 am
Advanced Sales Mastery-Graduating Towards Breakthroughs With Math
Too often in our journey towards growth, we fail to set measurable criterion. Using the Sandler Success Triangle and simple mathematics to develop graduated benchmarks, we will demonstrate how to combat the adage “If you aim at nothing you are bound to hit it."
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
8:00 am - 9:30 am
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
Too often in our journey towards growth, we fail to set measurable criterion. Using the Sandler Success Triangle and simple mathematics to develop graduated benchmarks, we will demonstrate how to combat the adage “If you aim at nothing you are bound to hit it."
Sales Mastery-Closing the Sale
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08/28/2018 10:30 am
08/28/2018 12:00 pm
Sales Mastery-Closing the Sale
The purpose of a presentation is to obtain a decision. The prospect’s commitment to making that decision must be obtained before you start your presentation. You will learn how to obtain that commitment, deliver a presentation consistent with the prospect’s priorities, obtain the buying decision and set the stage for additional business and referrals. You will understand how to close the sale and be aware of the potential roadblocks to achieving that objective.
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
10:30 am - 12:00 pm
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
The purpose of a presentation is to obtain a decision. The prospect’s commitment to making that decision must be obtained before you start your presentation. You will learn how to obtain that commitment, deliver a presentation consistent with the prospect’s priorities, obtain the buying decision and set the stage for additional business and referrals. You will understand how to close the sale and be aware of the potential roadblocks to achieving that objective.
Sales Mastery-Formula for Success
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08/28/2018 1:00 pm
08/28/2018 2:30 pm
Sales Mastery-Formula for Success
For you to succeed in sales, you must have a strategy that guides you throughout the workday. In this lesson, you will learn about Sandler’s Formula for Success and how to use it to generate your strategy for accomplishing the everyday tasks involved in sales.
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
1:00 pm - 2:30 pm
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
For you to succeed in sales, you must have a strategy that guides you throughout the workday. In this lesson, you will learn about Sandler’s Formula for Success and how to use it to generate your strategy for accomplishing the everyday tasks involved in sales.
Why Have A System (Session #1 of our 2 Day Boot Camp)
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08/29/2018 8:00 am
08/29/2018 10:00 am
Why Have A System (Session #1 of our 2 Day Boot Camp)
The selling process can be a challenging undertaking, especially when one does not fully understand the nature of the relationship between buyers and sellers. In this session, we will define this relationship. The purpose is to give you the advantage by recognizing what you control and how to leverage such control.
Please note, this registration is for the complimentary "Why Have a System" workshop and does not include the full 2-day Boot Camp.
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
8:00 am - 10:00 am
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
The selling process can be a challenging undertaking, especially when one does not fully understand the nature of the relationship between buyers and sellers. In this session, we will define this relationship. The purpose is to give you the advantage by recognizing what you control and how to leverage such control.
Please note, this registration is for the complimentary "Why Have a System" workshop and does not include the full 2-day Boot Camp.
Advanced Sales Mastery-Analyzing Your Key Competitors
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08/31/2018 8:00 am
08/31/2018 9:30 am
Advanced Sales Mastery-Analyzing Your Key Competitors
“In the dark of the night, every cat’s a leopard.” This old Indian saying provides great insight into enterprise selling, because it reminds us how important it is to identify the information that matters most about our key competitors… We must know them, prioritize them, and account for them. That means conducting a truly effective, and customized, competitive analysis. Unfortunately, most research sales teams do in this area falls far short of the mark.
6660 Doubletree Ave. Columbus, OH 43229
mcaruso@sandler.com
MM/DD/YYYY
8:00 am - 9:30 am
“In the dark of the night, every cat’s a leopard.” This old Indian saying provides great insight into enterprise selling, because it reminds us how important it is to identify the information that matters most about our key competitors… We must know them, prioritize them, and account for them. That means conducting a truly effective, and customized, competitive analysis. Unfortunately, most research sales teams do in this area falls far short of the mark.
Foundations-Identifying Reasons for Doing Business (PAIN)
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08/31/2018 10:00 am
08/31/2018 12:00 pm
Foundations-Identifying Reasons for Doing Business (PAIN)
To sell a prospect, you must first know his or her “pain.” Learn the high-powered qualifying/questioning process needed to probe for true buyer motivations.
6660 Doubletree Ave. Columbus, OH 43229
mcaruso@sandler.com
MM/DD/YYYY
10:00 am - 12:00 pm
To sell a prospect, you must first know his or her “pain.” Learn the high-powered qualifying/questioning process needed to probe for true buyer motivations.