Have you ever given thought to how people decide to buy a product or service? Consider yourself in this analogy - do you employ any of these strategies? We believe we have a need or we determine that we have a need for a product or service. With the Internet at our fingertips we immediately do some research on whatever we are in the market for. This process may take minutes or it may take hours depending on whether you are a detail person or just want a quick overview. In addition to our Internet search, we may also ask family and friends for their recommendations.