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The Ruby Group | Akron and Columbus, OH

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People have a comfort zone in which they prefer to operate. They may occasionally venture outside the boundary of their comfort zone, but typically only for brief periods.

As salespeople, our industry is always shifting. As a result, our jobs depend on staying ahead of the curve. To avoid falling behind, we should be constantly learning, creating, and innovating. Being forward-thinking pays off in numerous ways, but below are three of the most important reasons why innovation in the workplace is necessary.

Episode 100 brings a very special guest!  Mark Schulman is currently the drummer for PINK, and he has played with Foreigner, Billy Idol, Beyonce' & Cher. He is also a celebrity keynote speaker and author of Conquering Life's Stage Fright  that provides three simple concepts to boost attitude and performance for through compelling stories about working with world-class artists.

This year, we are combining the Selling the Sandler Way podcast series with this show, and adding some special audio blog episodes. On Fridays, Dave Mattson, our President and CEO, will interview Sandler trainers about how to succeed in sales and sales leadership. This first episode is all about getting back to the basics of selling the Sandler way.

When prospects ask you a question (or use wishy-washy words, or try to mislead you, or use smokescreen tactics), wouldn’t it be nice if you knew for sure what their true intention was? David Sandler developed a tool to help the salesperson accomplish exactly this. It’s called reversing.

Improving your efficiency or effectiveness is only as good as your method of determining and evaluating success. It’s easy to earn a win here or there, but repeated success over a long period of time can only be done through hard work, analysis, and reinforcement. Below, I have outlined five ways to gauge the success of your team, how you got there, and what to do to keep it up.

In this special audio blog episode, Dave Mattson shares his thoughts for sales leaders. He discusses the importance of translating corporate goals into meaningful, personal ones for yourself and your team.

Anita asked her manager to take part in a “ride-along” on her first sales call of the New Year… so he could offer her some constructive criticism on the best ways to improve her selling technique.

Paul Lanigan from Sandler in Dublin, Ireland share the dangers of social selling and how to find success. Learn the difference between social marketing, social networking, social prospecting, and social selling. Find social selling success with these tips and tricks for maximizing your social media.

Welcome to Selling the Sandler Way, with your host Dave Mattson, the president and CEO of Sandler Training. He is a five-time bestselling author, speaker, trainer, and consultant to hundreds of international organizations. In this show, he talks to other Sandler trainers about the Sandler selling system.