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The Ruby Group | Akron & Columbus, OH and Jacksonville, FL

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March 19-20, 2024 • Orlando, FL

The annual sales & leadership hybrid event for business professionals.

Reserve Your Seat

Grow Your Business, Grow Your People,
Grow Yourself

Every year, over a thousand of the world’s most successful sales, leadership, and management professionals gather for the Sandler Summit. We network, share ideas, celebrate each other’s successes, and participate in sessions led by top Sandler training professionals.

The Ruby Group Special Summit Events

Monday, March 18 at 1:00 Golf
Tuesday, March 19 at 6:00 TRG Bowling and Dinner at Kings Dining & Entertainment

Join Us at the SUMMIT!

Ken Guest Summit

Ken Guest, 2024 Summit Presenter

CRO/Owner, The Ruby Group

Track 1 - Grow Yourself | Sales Process Over Natural Talent

What if you had a process around all areas for both prospecting and sales? What does the prospecting process look like? What does the sales process look like when setting up-front contracts, asking questions, sharing third-party stories, etc.? Let’s find out. 

Speaker Highlights

Dave Mattson - 2024 Summit

Dave Mattson, CEO & President of Sandler

The Future of Sales Intelligence 

Under Dave Mattson's leadership, the Sandler organization expanded domestically and internationally to over 250 offices in 27 countries around the world. He added numerous program offerings to Sandler’s training portfolio, including Enterprise Selling, Leadership, and Customer Service programs, along with Sandler Certification, the first measurable, skills-based sales certification in the industry.

Mr. Mattson is a best-selling author, sales and management thought leader, keynote speaker and leader for sales training seminars around the world. As CEO and President of Sandler, Mr. Mattson oversees the corporate direction and strategy for the company’s global operations including sales, marketing, consulting, alliances and support. His key areas of focus are sales leadership, strategy and client satisfaction.

The Summit is designed for salespeople, sales managers, sales leaders of all levels, from small businesses to enterprise sales organizations.

The Summit will provide a variety of content from top-rated presenters in the industry and from around the world.

Leave with actionable tactics and strategies to elevate your organization and strengthen your sales force into a resilient, self-accountable team.

Take the Next Step

Experience ...

Leaders + Knowledge - Innovative sessions facilitated by industry-leading experts and top Sandler trainers from around the world.

Energy + Education - Immerse yourself in a two-day educational experience for businesses of all sizes.

Community - Network & learn alongside successful business professionals across all industries. Take the next step together.

Sales + Success - Surround yourself with peers and Sandler professionals steeped in sales knowledge and experience.

Continuous Growth - It doesn't stop here. Leave with actionable tactics, strategies, and takeaways to grow your business, your team, and yourself.

Berkeley Harris - 2024 Summit

Berkeley Harris
Sandler Trainer

Which Sandler Rules Do You Live By and Why?

David Sandler kindly built a set of Sandler Sales Rules that we live by. However, with the evolution of sales intelligence—and the more we learn—these rules are updated to truly match selling today. Whether you’re familiar with Sandler Rules or simply beginning your journey, join as Berkeley shares a renewed focus on the Sandler selling rules, interpretations on where to apply them across industries, and shares which rule(s) should be used every day.

Alana Nicol - 2024 Summit

Alana Nicol
Sandler Trainer

Pipeline Mastery: Leveraging the 4P’s to Drive Revenue

In today's dynamic business landscape, your sales pipeline is the lifeline of your organization's growth and success. We will cover the 4P’s the strategies and tactics to deploy to improve the health and strength of your pipeline.

Mike Montague - 2024 Summit

Mike Montague
Director of Community Engagement

Welcome & Kickoff
Wrap Up

Mike has been involved with Sandler Training for over 20 years as a student, Certified Trainer, and now the Global Head of Content. He is also the host of the How to Succeed podcast, Sandler Summit, and educational webinars for Sandler. Mike is the creator of the Social Selling Success course and co-author of the popular book, LinkedIn the Sandler Way, which has been downloaded over 50,000 times.

Emily Reggia - 2024 Summit

Emily Reggia
Director of Marketing, Enterprise

Welcome & Kickoff
Wrap Up

Jeremy Thomson - 2024 Summit

Jeremy Thomson
Sandler Trainer

Welcome & Kickoff
Wrap Up

Jeremy Thomson leads the Sandler HubSpot Reseller program and is helping drive adoption across the network with training, tips and one-to-one support.

Professional Growth and Networking

Re-energize yourself and your team to improve the Behaviors, Attitudes and Techniques around the Sandler concepts.

  • Up-to-the-minute sales and management sessions facilitated by the top presenters in the world, including David Mattson, CEO and President of the Sandler organization.
  • Collaborate and network with other successful, highly motivated professionals across all industries.

Sales, Management & Leadership—at the Summit!

Every year gets bigger and better. Search 'Summit' on our Blog, or #SandlerSummit on your social channels for more pictures, videos, stories, and information!

Breakout Tracks

Focused on Grow Yourself, Grow Your Team, and Grow Your Business.


Guest Speakers

Michele Rigby Assad - 2024 Summit

Michele Rigby Assad
Ex-CIA Intelligence Officer in the Middle East

CIA Tradecraft to Transform Your Sales and Negotiations

Want to improve your sales? Want to transform your connections with others? Learn how it's done in the CIA.

Michele Rigby Assad spent 10 years as a counterterrorism officer in the Middle East working with terrorist and insurgent sources. If she could connect with and work with these difficult and dangerous sources, you can do it with anyone!

Dr. Eli Jones - 2024 Summit

Dr. Eli Jones
Professor of Marketing at Texas A&M University

The Intelligent Salesperson

Yes, of course. Salespeople have always been intelligent, right? In today’s fast-paced world, however, salespeople are inundated with new sales enablement tools and digital communication options daily. Moreover, the use of Artificial Intelligence (AI) is spreading around the world exponentially. This places the onus on the salesperson to become more intelligent about how to add value in a B2B Buyer-Seller relationship. Dr. Eli Jones will share his insights on what he calls “The Intelligent Salesperson.”

Jay Schwedelson - 2024 Summit

Jay Schwedelson
President & CEO of Outcome Media Founder of

NEW! Email Tips that WORK!

What’s your email marketing goal for 2024? If it’s to increase open rates, send more email and learn new trends, then you’re in the right spot! Join Jay Schwedelson, Founder of and President & CEO of Outcome Media as he guides you through the latest best practices in email marketing. Discover small changes that can make a big impact and take your campaign to the next level. 

From subject line tweaks to securing more clicks and conversions, you’ll gain insight into quick wins to implement into your campaigns today!

  • Subject line tips to increase open rates
  • Ideal sending days/frequencies
  • Major pitfalls to avoid
  • Quick wins: CTA buttons, landing page content and more!
Louie Gravance - 2024 Summit

Louie Gravance
Former Walt Disney Company Trainer

Service is a Superpower

Discover the transformative power of exceptional customer service with Louie Gravance, the renowned former Disney Institute Professor. Louie illustrates how creating 'WOW' moments in service doesn't just leave a lasting impression on customers, but profoundly enriches the lives and careers of those who deliver it. This talk is a journey through the magical world of service where every interaction is an opportunity to define what we do and who we choose to be. 

Louie’s philosophy that "great service serves the server first" is not just a mantra but a proven strategy that he has imparted to professionals across various industries—from bankers to nurses, and from claims adjusters to casino workers. He shares practical insights into what makes a service moment truly outstanding and how delivering such experiences benefits everyone involved. 

Louie's engaging style, enriched with humor and heart, underlines his belief that at the core of every successful business interaction is a touch of show business. Join us for an inspiring session that will re-ignite your passion for service excellence and reveal the superpowers lying within your team.