The Ruby Group
Training & Event Calendar
Be the Best You Can Be ...
Discover our sales and training development calendar, your gateway to professional growth. Access the schedule with our online search tool or grab a copy of our 2024 2nd Quarter Training Catalog. Explore a diverse range of sales courses and workshops designed for emerging or veteran sales professionals and sales leaders.
For more info: 330-929-9449 • therubygroup@sandler.com
Event Listings for September 2020
President's Club-Understanding and Dealing with the Professional Negotiator
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09/01/2020 8:00 am
09/01/2020 9:30 am
President's Club-Understanding and Dealing with the Professional Negotiator
Buyers will always try to get as much as they can for their money—but you can’t deliver quality products and services if you give up too many yards in the negotiating game. It is in both your best interest and your customer’s that you MASTER the art of negotiating. Remember: Everything you want is owned or controlled by someone else. You are negotiating all the time! Make sure to add this workshop to your calendar.
Fairlawn Training Center, Columbus Training Center, and Livestream
mcaruso@sandler.com
MM/DD/YYYY
8:00 am - 9:30 am
Buyers will always try to get as much as they can for their money—but you can’t deliver quality products and services if you give up too many yards in the negotiating game. It is in both your best interest and your customer’s that you MASTER the art of negotiating. Remember: Everything you want is owned or controlled by someone else. You are negotiating all the time! Make sure to add this workshop to your calendar.
Sales Mastery-Making the Prospecting Call
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09/01/2020 10:00 am
09/01/2020 11:30 am
Sales Mastery-Making the Prospecting Call
Learn how to identify and comfortably connect with your ideal prospect in a meaningful manner, create a concise and relevant 30-second commercial, develop an engaging prospecting script and start by engaging with assistants and other gatekeepers.
Fairlawn Training Center, Columbus Training Center, and Livestream
mcaruso@sandler.com
MM/DD/YYYY
10:00 am - 11:30 am
Learn how to identify and comfortably connect with your ideal prospect in a meaningful manner, create a concise and relevant 30-second commercial, develop an engaging prospecting script and start by engaging with assistants and other gatekeepers.
President's Club-Understanding and Dealing with the Professional Negotiator
Add to Calendar
09/01/2020 12:00 pm
09/01/2020 1:30 pm
President's Club-Understanding and Dealing with the Professional Negotiator
Buyers will always try to get as much as they can for their money—but you can’t deliver quality products and services if you give up too many yards in the negotiating game. It is in both your best interest and your customer’s that you MASTER the art of negotiating. Remember: Everything you want is owned or controlled by someone else. You are negotiating all the time! Make sure to add this workshop to your calendar.
Fairlawn Training Center, Columbus Training Center, and Livestream
mcaruso@sandler.com
MM/DD/YYYY
12:00 pm - 1:30 pm
Buyers will always try to get as much as they can for their money—but you can’t deliver quality products and services if you give up too many yards in the negotiating game. It is in both your best interest and your customer’s that you MASTER the art of negotiating. Remember: Everything you want is owned or controlled by someone else. You are negotiating all the time! Make sure to add this workshop to your calendar.
Ohio Veteran Business Owners Executive Briefing
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09/03/2020 1:00 pm
09/03/2020 2:30 pm
Ohio Veteran Business Owners Executive Briefing
This is a complimentary executive briefing, discussing current market conditions for Veteran business owners, and what can you do about it.
Virtual Training via Zoom
gavin.tice@sandler.com
MM/DD/YYYY
America/New_York
1:00 pm - 2:30 pm EST
This is a complimentary executive briefing, discussing current market conditions for Veteran business owners, and what can you do about it.
President's Club-Sources of Negotiating Leverage
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09/08/2020 8:00 am
09/08/2020 9:30 am
President's Club-Sources of Negotiating Leverage
Leverage in the negotiation process may be subtle or direct. Either way, it is very important. Leverage in the negotiation process can be described as a situational advantage. It helps you persuade the buyer to your position. If you have no leverage at all in the process, then you will have a situational disadvantage. Even if you hope for a win/win outcome, you still will be at an advantage or disadvantage, depending on the amount of leverage you have. Oftentimes it is positioning that swings the leverage to one direction. There are many types of leverage that will work for you or your buyer.
Fairlawn Training Center, Columbus Training Center, and Livestream
mcaruso@sandler.com
MM/DD/YYYY
8:00 am - 9:30 am
Leverage in the negotiation process may be subtle or direct. Either way, it is very important. Leverage in the negotiation process can be described as a situational advantage. It helps you persuade the buyer to your position. If you have no leverage at all in the process, then you will have a situational disadvantage. Even if you hope for a win/win outcome, you still will be at an advantage or disadvantage, depending on the amount of leverage you have. Oftentimes it is positioning that swings the leverage to one direction. There are many types of leverage that will work for you or your buyer.
Sales Mastery-Negative Reverse Selling
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09/08/2020 10:00 am
09/08/2020 11:30 am
Sales Mastery-Negative Reverse Selling
Negative Reverse Selling is the strategy of exhibiting to your prospects a behavior opposite to what they have come to expect. In this session, you will learn how this strategy prevents you from looking and acting like the stereotypical salesperson, which in turn, gives you a slight edge over other salespeople and can mean the difference between closing the sale and not closing it.
Fairlawn Training Center, Columbus Training Center, and Livestream
mcaruso@sandler.com
MM/DD/YYYY
10:00 am - 11:30 am
Negative Reverse Selling is the strategy of exhibiting to your prospects a behavior opposite to what they have come to expect. In this session, you will learn how this strategy prevents you from looking and acting like the stereotypical salesperson, which in turn, gives you a slight edge over other salespeople and can mean the difference between closing the sale and not closing it.
President's Club-Sources of Negotiating Leverage
Add to Calendar
09/08/2020 12:00 pm
09/08/2020 1:30 pm
President's Club-Sources of Negotiating Leverage
Leverage in the negotiation process may be subtle or direct. Either way, it is very important. Leverage in the negotiation process can be described as a situational advantage. It helps you persuade the buyer to your position. If you have no leverage at all in the process, then you will have a situational disadvantage. Even if you hope for a win/win outcome, you still will be at an advantage or disadvantage, depending on the amount of leverage you have. Oftentimes it is positioning that swings the leverage to one direction. There are many types of leverage that will work for you or your buyer.
Fairlawn Training Center, Columbus Training Center, and Livestream
mcaruso@sandler.com
MM/DD/YYYY
12:00 pm - 1:30 pm
Leverage in the negotiation process may be subtle or direct. Either way, it is very important. Leverage in the negotiation process can be described as a situational advantage. It helps you persuade the buyer to your position. If you have no leverage at all in the process, then you will have a situational disadvantage. Even if you hope for a win/win outcome, you still will be at an advantage or disadvantage, depending on the amount of leverage you have. Oftentimes it is positioning that swings the leverage to one direction. There are many types of leverage that will work for you or your buyer.
New Client Orientation and Assessment Debrief
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09/08/2020 2:00 pm
09/08/2020 3:30 pm
New Client Orientation and Assessment Debrief
This 90-minute orientation and debrief will show you how to utilize our online resources to facilitate your success, and will give you an opportunity to unpack the results of your assessment. This orientation and debrief will be held via Zoom Call and will be held monthly. It is not an enhancement to the Boot Camp experience, not a prerequisite. It is highly suggested that you have a printed copy of your report in front of you to look at and take notes on as we go through the debrief. Please register for the assessment Debrief to receive the login information.
Zoom call-register for more info
lindsay.beaver@sandler.com
MM/DD/YYYY
America/New_York
2:00 pm - 3:30 pm EST
This 90-minute orientation and debrief will show you how to utilize our online resources to facilitate your success, and will give you an opportunity to unpack the results of your assessment. This orientation and debrief will be held via Zoom Call and will be held monthly. It is not an enhancement to the Boot Camp experience, not a prerequisite. It is highly suggested that you have a printed copy of your report in front of you to look at and take notes on as we go through the debrief. Please register for the assessment Debrief to receive the login information.
President's Club-12 Gambits Buyers Use and the Counter Measures
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09/15/2020 8:00 am
09/15/2020 9:30 am
President's Club-12 Gambits Buyers Use and the Counter Measures
Buyers have maneuvers they use to try to get the salesperson to panic, to think that a sale that is inches away from a signature is suddenly in danger. By using these gambits, buyers hope to force salespeople off balance and into making one-way concessions in order to “save” the sale. However, these gambits are nothing new, and Sandler can offer solid techniques for recognizing and handling them when they come up.
Fairlawn Training Center, Columbus Training Center, and Livestream
mcaruso@sandler.com
MM/DD/YYYY
8:00 am - 9:30 am
Buyers have maneuvers they use to try to get the salesperson to panic, to think that a sale that is inches away from a signature is suddenly in danger. By using these gambits, buyers hope to force salespeople off balance and into making one-way concessions in order to “save” the sale. However, these gambits are nothing new, and Sandler can offer solid techniques for recognizing and handling them when they come up.
Sales Mastery-Applying Transactional Analysis in Sales
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09/15/2020 10:00 am
09/15/2020 11:30 am
Sales Mastery-Applying Transactional Analysis in Sales
In this session, you will learn about Transactional Analysis (TA), the theory of psychology on which the Sandler Selling System is based. You will discover how patterns of behavior influence people’s motivation and the ultimate buying decisions they make. You will learn about ego states, how they develop and how they affect your selling success. Also, you will determine which ego state is governing your behavior when dealing with prospects and whether that behavior is the most effective.
Fairlawn Training Center, Columbus Training Center, and Livestream
mcaruso@sandler.com
MM/DD/YYYY
10:00 am - 11:30 am
In this session, you will learn about Transactional Analysis (TA), the theory of psychology on which the Sandler Selling System is based. You will discover how patterns of behavior influence people’s motivation and the ultimate buying decisions they make. You will learn about ego states, how they develop and how they affect your selling success. Also, you will determine which ego state is governing your behavior when dealing with prospects and whether that behavior is the most effective.
President's Club-12 Gambits Buyers Use and the Counter Measures
Add to Calendar
09/15/2020 12:00 pm
09/15/2020 1:30 pm
President's Club-12 Gambits Buyers Use and the Counter Measures
Buyers have maneuvers they use to try to get the salesperson to panic, to think that a sale that is inches away from a signature is suddenly in danger. By using these gambits, buyers hope to force salespeople off balance and into making one-way concessions in order to “save” the sale. However, these gambits are nothing new, and Sandler can offer solid techniques for recognizing and handling them when they come up.
Fairlawn Training Center, Columbus Training Center, and Livestream
mcaruso@sandler.com
MM/DD/YYYY
12:00 pm - 1:30 pm
Buyers have maneuvers they use to try to get the salesperson to panic, to think that a sale that is inches away from a signature is suddenly in danger. By using these gambits, buyers hope to force salespeople off balance and into making one-way concessions in order to “save” the sale. However, these gambits are nothing new, and Sandler can offer solid techniques for recognizing and handling them when they come up.
Sandler Training & Focus CFO Business Leader's Workshop: Grow Your Sales. Grow Your Value
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09/15/2020 2:00 pm
09/15/2020 4:00 pm
Sandler Training & Focus CFO Business Leader's Workshop: Grow Your Sales. Grow Your Value
This is a complimentary Executive Briefing/Workshop. Sandler Training's’ Tom Thon and Focus CFO's Mike Derringer will provide their overviews on a business development process and enhancing business valuations.
Virtual Training via Zoom
tom.thon@sandler.com
MM/DD/YYYY
America/New_York
2:00 pm - 4:00 pm EST
This is a complimentary Executive Briefing/Workshop. Sandler Training's’ Tom Thon and Focus CFO's Mike Derringer will provide their overviews on a business development process and enhancing business valuations.
Management and Leadership Development Program
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09/21/2020 3:00 pm
09/21/2020 5:00 pm
Management and Leadership Development Program
Coach's Playbook - The Coaching Process
Sandler Training by The Ruby Group
3480 West Market Street, Suite 102
Akron, OH
mcaruso@sandler.com
MM/DD/YYYY
3:00 pm - 5:00 pm
3480 West Market Street, Suite 102
Akron, OH
Coach's Playbook - The Coaching Process
President's Club-Leveraging the Pain Funnel
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09/22/2020 8:00 am
09/22/2020 9:30 am
President's Club-Leveraging the Pain Funnel
Pain: 1) The first qualifying step in the Sandler Selling System and the Sandler Submarine.
2) A condition that exists when there is a gap between what the prospect has and what the prospect wants or needs and the gap can be closed by your product or service.
Many times we have trouble leveraging the Pain Funnel, so we’re seldom fully engaged or invested in the Pain discovery process. In this session, will be sharing several insights and tools to get the Pain Process to be more Personally Impactful!
Fairlawn Training Center, Columbus Training Center, and Livestream
mcaruso@sandler.com
MM/DD/YYYY
America/New_York
8:00 am - 9:30 am EST
Pain: 1) The first qualifying step in the Sandler Selling System and the Sandler Submarine.
2) A condition that exists when there is a gap between what the prospect has and what the prospect wants or needs and the gap can be closed by your product or service.
Many times we have trouble leveraging the Pain Funnel, so we’re seldom fully engaged or invested in the Pain discovery process. In this session, will be sharing several insights and tools to get the Pain Process to be more Personally Impactful!
Sales Mastery-Setting Goals
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09/22/2020 10:00 am
09/22/2020 11:30 am
Sales Mastery-Setting Goals
Join us to identify your personal life goals, determine what you need to do to achieve those goals. Additionally, make a plan to track your progress and fine-tune the plan.
Fairlawn Training Center, Columbus Training Center, and Livestream
mcaruso@sandler.com
MM/DD/YYYY
America/New_York
10:00 am - 11:30 am EST
Join us to identify your personal life goals, determine what you need to do to achieve those goals. Additionally, make a plan to track your progress and fine-tune the plan.
President's Club-Leveraging the Pain Funnel
Add to Calendar
09/22/2020 12:00 pm
09/22/2020 1:30 pm
President's Club-Leveraging the Pain Funnel
Pain: 1) The first qualifying step in the Sandler Selling System and the Sandler Submarine.
2) A condition that exists when there is a gap between what the prospect has and what the prospect wants or needs and the gap can be closed by your product or service.
Many times we have trouble leveraging the Pain Funnel, so we’re seldom fully engaged or invested in the Pain discovery process. In this session, will be sharing several insights and tools to get the Pain Process to be more Personally Impactful!
Fairlawn Training Center, Columbus Training Center, and Livestream
mcaruso@sandler.com
MM/DD/YYYY
12:00 pm - 1:30 pm
Pain: 1) The first qualifying step in the Sandler Selling System and the Sandler Submarine.
2) A condition that exists when there is a gap between what the prospect has and what the prospect wants or needs and the gap can be closed by your product or service.
Many times we have trouble leveraging the Pain Funnel, so we’re seldom fully engaged or invested in the Pain discovery process. In this session, will be sharing several insights and tools to get the Pain Process to be more Personally Impactful!
Business Leader's Workshop Webinar: Why Salespeople Fail and What to do about it
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09/23/2020 8:00 am
09/23/2020 9:00 am
Business Leader's Workshop Webinar: Why Salespeople Fail and What to do about it
Why Salespeople Fail...and what to do about it
Click here for more information
Online via live webcast on Zoom.us (register for login details)
hayley.lappin@sandler.com
MM/DD/YYYY
America/New_York
8:00 am - 9:00 am EST
President's Club-Sandler Jeopardy
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09/29/2020 8:00 am
09/29/2020 9:30 am
President's Club-Sandler Jeopardy
This is Jeopardy! Join us for some fun and friendly competition as you and your peers put your Sandler knowledge to the test. Do you think you can solve the final Jeopardy? We hope to see you there!
Fairlawn Training Center, Columbus Training Center, and Livestream
mcaruso@sandler.com
MM/DD/YYYY
8:00 am - 9:30 am
This is Jeopardy! Join us for some fun and friendly competition as you and your peers put your Sandler knowledge to the test. Do you think you can solve the final Jeopardy? We hope to see you there!
Sales Mastery-Formula for Success
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09/29/2020 10:00 am
09/29/2020 11:30 am
Sales Mastery-Formula for Success
For you to succeed in sales, you must have a strategy that guides you throughout the workday. In this lesson, you will learn about Sandler’s Formula for Success and how to use it to generate your strategy for accomplishing the everyday tasks involved in sales.
Fairlawn Training Center, Columbus Training Center, and Livestream
mcaruso@sandler.com
MM/DD/YYYY
10:00 am - 11:30 am
For you to succeed in sales, you must have a strategy that guides you throughout the workday. In this lesson, you will learn about Sandler’s Formula for Success and how to use it to generate your strategy for accomplishing the everyday tasks involved in sales.
President's Club-Sandler Jeopardy
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09/29/2020 12:00 pm
09/29/2020 1:30 pm
President's Club-Sandler Jeopardy
This is Jeopardy! Join us for some fun and friendly competition as you and your peers put your Sandler knowledge to the test. Do you think you can solve the final Jeopardy? We hope to see you there!
Fairlawn Training Center, Columbus Training Center, and Livestream
mcaruso@sandler.com
MM/DD/YYYY
12:00 pm - 1:30 pm
This is Jeopardy! Join us for some fun and friendly competition as you and your peers put your Sandler knowledge to the test. Do you think you can solve the final Jeopardy? We hope to see you there!
New Client Orientation and Assessment Debrief
Add to Calendar
09/29/2020 2:00 pm
09/29/2020 3:30 pm
New Client Orientation and Assessment Debrief
This 90-minute orientation and debrief will show you how to utilize our online resources to facilitate your success, and will give you an opportunity to unpack the results of your assessment. This orientation and debrief will be held via Zoom Call and will be held monthly. It is not an enhancement to the Boot Camp experience, not a prerequisite. It is highly suggested that you have a printed copy of your report in front of you to look at and take notes on as we go through the debrief. Please register for the assessment Debrief to receive the login information.
Zoom call-register for more info
lindsay.beaver@sandler.com
MM/DD/YYYY
America/New_York
2:00 pm - 3:30 pm EST
This 90-minute orientation and debrief will show you how to utilize our online resources to facilitate your success, and will give you an opportunity to unpack the results of your assessment. This orientation and debrief will be held via Zoom Call and will be held monthly. It is not an enhancement to the Boot Camp experience, not a prerequisite. It is highly suggested that you have a printed copy of your report in front of you to look at and take notes on as we go through the debrief. Please register for the assessment Debrief to receive the login information.