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On behalf of Sandler Training, our thoughts are with our clients and their families and businesses impacted by COVID-19. We are committed to working with you to help you and your business through these extraordinary times. Sandler is open but operating remotely in accordance with recommendations by the CDC to do our part to hopefully help ‘flatten the curve’ of the spread of the virus. We’re here for you and our community. Please don’t hesitate to call or email us to talk through your concerns. Best wishes for the health and safety of your families, teams, and clients.
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The Ruby Group | Akron and Columbus, OH
 

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Sandler Training Calendar

February 2020

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Event Listings for February 2020

President's Club-49 Sandler Rules: Part 1
Add to Calendar 02/04/2020 8:00 am 02/04/2020 9:30 am President's Club-49 Sandler Rules: Part 1 - David Sandler discovered that it isn’t how you feel that determines how you act, it’s how you act that determines how you feel. He reasoned that if he could guide salespeople to do the appropriate behaviors, the attitudes and beliefs would develop….and once the rules of successful selling were ingrained, the successes would occur almost effortlessly. From that reasoning, the Sandler Rules emerged. Over the course of 2020, we will be exploring these forty-nine timeless, proven principles for effective sales. You won’t want to miss this session. The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com MM/DD/YYYY

When:
February 4th, 2020
8:00 am - 9:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


- David Sandler discovered that it isn’t how you feel that determines how you act, it’s how you act that determines how you feel. He reasoned that if he could guide salespeople to do the appropriate behaviors, the attitudes and beliefs would develop….and once the rules of successful selling were ingrained, the successes would occur almost effortlessly. From that reasoning, the Sandler Rules emerged. Over the course of 2020, we will be exploring these forty-nine timeless, proven principles for effective sales. You won’t want to miss this session.


Sales Mastery-Applying Transactional Analysis in Sales
Add to Calendar 02/04/2020 10:00 am 02/04/2020 11:30 am Sales Mastery-Applying Transactional Analysis in Sales In this session, you will learn about Transactional Analysis (TA), the theory of psychology on which the Sandler Selling System is based. You will discover how patterns of behavior influence people’s motivation and the ultimate buying decisions they make. You will learn about ego states, how they develop and how they affect your selling success. Also, you will determine which ego state is governing your behavior when dealing with prospects and whether that behavior is the most effective. The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com MM/DD/YYYY

When:
February 4th, 2020
10:00 am - 11:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


In this session, you will learn about Transactional Analysis (TA), the theory of psychology on which the Sandler Selling System is based. You will discover how patterns of behavior influence people’s motivation and the ultimate buying decisions they make. You will learn about ego states, how they develop and how they affect your selling success. Also, you will determine which ego state is governing your behavior when dealing with prospects and whether that behavior is the most effective.


President's Club-49 Sandler Rules: Part 1
Add to Calendar 02/04/2020 12:00 pm 02/04/2020 1:30 pm President's Club-49 Sandler Rules: Part 1 - David Sandler discovered that it isn’t how you feel that determines how you act, it’s how you act that determines how you feel. He reasoned that if he could guide salespeople to do the appropriate behaviors, the attitudes and beliefs would develop….and once the rules of successful selling were ingrained, the successes would occur almost effortlessly. From that reasoning, the Sandler Rules emerged. Over the course of 2020, we will be exploring these forty-nine timeless, proven principles for effective sales. You won’t want to miss this session. The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com MM/DD/YYYY

When:
February 4th, 2020
12:00 pm - 1:30 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


- David Sandler discovered that it isn’t how you feel that determines how you act, it’s how you act that determines how you feel. He reasoned that if he could guide salespeople to do the appropriate behaviors, the attitudes and beliefs would develop….and once the rules of successful selling were ingrained, the successes would occur almost effortlessly. From that reasoning, the Sandler Rules emerged. Over the course of 2020, we will be exploring these forty-nine timeless, proven principles for effective sales. You won’t want to miss this session.


Sales Mastery-Bonding and Rapport
Add to Calendar 02/07/2020 10:00 am 02/07/2020 11:30 am Sales Mastery-Bonding and Rapport Join us as we explore how to connect meaningfully with your prospects, build rapport, avoid sending mixed messages, and ensure that you and your prospects are on the same page as you move through the development process. 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
February 7th, 2020
10:00 am - 11:30 am

Where:
6660 Doubletree Ave. Columbus, OH 43229


Join us as we explore how to connect meaningfully with your prospects, build rapport, avoid sending mixed messages, and ensure that you and your prospects are on the same page as you move through the development process.


President's Club-49 Sandler Rules: Part 1
Add to Calendar 02/07/2020 10:00 am 02/07/2020 11:30 am President's Club-49 Sandler Rules: Part 1 David Sandler discovered that it isn’t how you feel that determines how you act, it’s how you act that determines how you feel. He reasoned that if he could guide salespeople to do the appropriate behaviors, the attitudes and beliefs would develop….and once the rules of successful selling were ingrained, the successes would occur almost effortlessly. From that reasoning, the Sandler Rules emerged. Over the course of 2020, we will be exploring these forty-nine timeless, proven principles for effective sales. You won’t want to miss this session. 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
February 7th, 2020
10:00 am - 11:30 am

Where:
6660 Doubletree Ave. Columbus, OH 43229


David Sandler discovered that it isn’t how you feel that determines how you act, it’s how you act that determines how you feel. He reasoned that if he could guide salespeople to do the appropriate behaviors, the attitudes and beliefs would develop….and once the rules of successful selling were ingrained, the successes would occur almost effortlessly. From that reasoning, the Sandler Rules emerged. Over the course of 2020, we will be exploring these forty-nine timeless, proven principles for effective sales. You won’t want to miss this session.


President's Club-The Pain Compartment: Slow Down to Speed Up!
Add to Calendar 02/11/2020 8:00 am 02/11/2020 9:30 am President's Club-The Pain Compartment: Slow Down to Speed Up! Understanding the Pain step in the Sandler System can unlock unprecedented levels of success. However, it can be all too easy to rush through this step, moving on to budget and decision with only surface levels of pain. Join us for this impactful workshop as we explore how slowing down and taking your time in the Pain compartment can accelerate the rest of the sales process. The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com MM/DD/YYYY

When:
February 11th, 2020
8:00 am - 9:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Understanding the Pain step in the Sandler System can unlock unprecedented levels of success. However, it can be all too easy to rush through this step, moving on to budget and decision with only surface levels of pain. Join us for this impactful workshop as we explore how slowing down and taking your time in the Pain compartment can accelerate the rest of the sales process.


Sales Mastery-Setting Goals
Add to Calendar 02/11/2020 10:00 am 02/11/2020 11:30 am Sales Mastery-Setting Goals Join us to identify your personal life goals, determine what you need to do to achieve those goals. Additionally, make a plan to track your progress and fine-tune the plan. The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com MM/DD/YYYY

When:
February 11th, 2020
10:00 am - 11:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Join us to identify your personal life goals, determine what you need to do to achieve those goals. Additionally, make a plan to track your progress and fine-tune the plan.


President's Club-The Pain Compartment: Slow Down to Speed Up!
Add to Calendar 02/11/2020 12:00 pm 02/11/2020 1:30 pm President's Club-The Pain Compartment: Slow Down to Speed Up! Understanding the Pain step in the Sandler System can unlock unprecedented levels of success. However, it can be all too easy to rush through this step, moving on to budget and decision with only surface levels of pain. Join us for this impactful workshop as we explore how slowing down and taking your time in the Pain compartment can accelerate the rest of the sales process. The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com MM/DD/YYYY

When:
February 11th, 2020
12:00 pm - 1:30 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Understanding the Pain step in the Sandler System can unlock unprecedented levels of success. However, it can be all too easy to rush through this step, moving on to budget and decision with only surface levels of pain. Join us for this impactful workshop as we explore how slowing down and taking your time in the Pain compartment can accelerate the rest of the sales process.


President's Club-The Pain Compartment: Slow Down to Speed Up!
Add to Calendar 02/14/2020 8:00 am 02/14/2020 9:30 am President's Club-The Pain Compartment: Slow Down to Speed Up! Understanding the Pain step in the Sandler System can unlock unprecedented levels of success. However, it can be all too easy to rush through this step, moving on to budget and decision with only surface levels of pain. Join us for this impactful workshop as we explore how slowing down and taking your time in the Pain compartment can accelerate the rest of the sales process. 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
February 14th, 2020
8:00 am - 9:30 am

Where:
6660 Doubletree Ave. Columbus, OH 43229


Understanding the Pain step in the Sandler System can unlock unprecedented levels of success. However, it can be all too easy to rush through this step, moving on to budget and decision with only surface levels of pain. Join us for this impactful workshop as we explore how slowing down and taking your time in the Pain compartment can accelerate the rest of the sales process.


Sales Mastery-Up-Front Contracts
Add to Calendar 02/14/2020 10:00 am 02/14/2020 11:30 am Sales Mastery-Up-Front Contracts It’s difficult to achieve a win/win outcome unless all parties agree to the outcome they seek. That’s why up-front contracts are a strategic element of the Sandler selling system. In this lesson, we will take a closer look at the purpose and benefits of developing strong up-front contracts at various stages of the selling process. 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
February 14th, 2020
10:00 am - 11:30 am

Where:
6660 Doubletree Ave. Columbus, OH 43229


It’s difficult to achieve a win/win outcome unless all parties agree to the outcome they seek. That’s why up-front contracts are a strategic element of the Sandler selling system. In this lesson, we will take a closer look at the purpose and benefits of developing strong up-front contracts at various stages of the selling process.


Management and Leadership Development Program-Understanding Your People- Communication
Add to Calendar 02/17/2020 3:00 pm 02/17/2020 5:00 pm Management and Leadership Development Program-Understanding Your People- Communication Communication is the most critical function in all business transactions. Clarity of message sent and message received… similarity between message sent and message received…consistency of message sent and/or received over time…consistency between written and spoken messages…and purpose of the message sent and the response given—all are important considerations in the world of business communication. Join us as we discuss the importance of clear communication in managing your team. Sandler Training by The Ruby Group
3480 West Market Street, Suite 102
Akron, OH
mcaruso@sandler.com MM/DD/YYYY

When:
February 17th, 2020
3:00 pm - 5:00 pm

Where:
Sandler Training by The Ruby Group
3480 West Market Street, Suite 102
Akron, OH


Communication is the most critical function in all business transactions. Clarity of message sent and message received… similarity between message sent and message received…consistency of message sent and/or received over time…consistency between written and spoken messages…and purpose of the message sent and the response given—all are important considerations in the world of business communication. Join us as we discuss the importance of clear communication in managing your team.


President's Club-Breaking through the Budget Barrier and Becoming a Money Magnet
Add to Calendar 02/18/2020 8:00 am 02/18/2020 9:30 am President's Club-Breaking through the Budget Barrier and Becoming a Money Magnet - In Sandler Foundations, we learn to execute a proper budget step as part of our selling process. Yet, for many of us, this is where the sales call starts to go off track. Why is that? In this session, we will explore the self-limiting money attitudes that hold us back and the key tactics & strategies to help break through the budget barrier and become a money magnet. The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com MM/DD/YYYY

When:
February 18th, 2020
8:00 am - 9:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


- In Sandler Foundations, we learn to execute a proper budget step as part of our selling process. Yet, for many of us, this is where the sales call starts to go off track. Why is that? In this session, we will explore the self-limiting money attitudes that hold us back and the key tactics & strategies to help break through the budget barrier and become a money magnet.


Sales Mastery-Formula for Success
Add to Calendar 02/18/2020 10:00 am 02/18/2020 11:30 am Sales Mastery-Formula for Success Formula for Success
For you to succeed in sales, you must have a strategy that guides you throughout the workday. In this lesson, you will learn about Sandler’s Formula for Success and how to use it to generate your strategy for accomplishing the everyday tasks involved in sales.
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com MM/DD/YYYY

When:
February 18th, 2020
10:00 am - 11:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


Formula for Success
For you to succeed in sales, you must have a strategy that guides you throughout the workday. In this lesson, you will learn about Sandler’s Formula for Success and how to use it to generate your strategy for accomplishing the everyday tasks involved in sales.


President's Club-Breaking through the Budget Barrier and Becoming a Money Magnet
Add to Calendar 02/18/2020 12:00 pm 02/18/2020 1:30 pm President's Club-Breaking through the Budget Barrier and Becoming a Money Magnet - In Sandler Foundations, we learn to execute a proper budget step as part of our selling process. Yet, for many of us, this is where the sales call starts to go off track. Why is that? In this session, we will explore the self-limiting money attitudes that hold us back and the key tactics & strategies to help break through the budget barrier and become a money magnet. The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com MM/DD/YYYY

When:
February 18th, 2020
12:00 pm - 1:30 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


- In Sandler Foundations, we learn to execute a proper budget step as part of our selling process. Yet, for many of us, this is where the sales call starts to go off track. Why is that? In this session, we will explore the self-limiting money attitudes that hold us back and the key tactics & strategies to help break through the budget barrier and become a money magnet.


2-Day Sales Boot Camp
Add to Calendar 02/19/2020 8:00 am 02/20/2020 4:30 pm 2-Day Sales Boot Camp Join us for an intensive, interactive, and challenging 2-day Sales Boot Camp designed to provide an understanding of the attitudes, behaviors, and techniques needed to elevate sales performance.



The training room will be open and available at 7:30 am with refreshments, tea, and coffee.
Lunch and training materials are included.

Akron Training Center
3480 West Market Street
Suite 102
Akron, OH
mcaruso@sandler.com MM/DD/YYYY

When:
February 19th, 2020 - February 20th, 2020
8:00 am - 4:30 pm

Where:
Akron Training Center
3480 West Market Street
Suite 102
Akron, OH


Join us for an intensive, interactive, and challenging 2-day Sales Boot Camp designed to provide an understanding of the attitudes, behaviors, and techniques needed to elevate sales performance.



The training room will be open and available at 7:30 am with refreshments, tea, and coffee.
Lunch and training materials are included.



President's Club-Breaking through the Budget Barrier and Becoming a Money Magnet
Add to Calendar 02/21/2020 8:00 am 02/21/2020 9:30 am President's Club-Breaking through the Budget Barrier and Becoming a Money Magnet - In Sandler Foundations, we learn to execute a proper budget step as part of our selling process. Yet, for many of us, this is where the sales call starts to go off track. Why is that? In this session, we will explore the self-limiting money attitudes that hold us back and the key tactics & strategies to help break through the budget barrier and become a money magnet. 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
February 21st, 2020
8:00 am - 9:30 am

Where:
6660 Doubletree Ave. Columbus, OH 43229


- In Sandler Foundations, we learn to execute a proper budget step as part of our selling process. Yet, for many of us, this is where the sales call starts to go off track. Why is that? In this session, we will explore the self-limiting money attitudes that hold us back and the key tactics & strategies to help break through the budget barrier and become a money magnet.


Sales Mastery-Questioning Strategies
Add to Calendar 02/21/2020 10:00 am 02/21/2020 11:30 am Sales Mastery-Questioning Strategies In this session, you will learn specific questioning strategies to decode prospects’ explanations, statements, and wishy-washy responses. You will learn how to clarify the prospect’s intentions and how to figure out if the prospect is objecting or just reporting. Additionally, we will discuss how to control the direction of the conversation and keep conversations focused and on topic. 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
February 21st, 2020
10:00 am - 11:30 am

Where:
6660 Doubletree Ave. Columbus, OH 43229


In this session, you will learn specific questioning strategies to decode prospects’ explanations, statements, and wishy-washy responses. You will learn how to clarify the prospect’s intentions and how to figure out if the prospect is objecting or just reporting. Additionally, we will discuss how to control the direction of the conversation and keep conversations focused and on topic.


President's Club-Cold Calling is Not Dead
Add to Calendar 02/25/2020 8:00 am 02/25/2020 9:30 am President's Club-Cold Calling is Not Dead With the abundance of prospecting methods available to today’s salesperson, it can be easier than ever to avoid or procrastinate Cold Calling. Join us for this workshop as we talk about strategies for overcoming call reluctance and how to warm up a cold call. We will also talk about why your 30-second commercial isn’t working and how to determine what the real objective is. Believe it or not, cold calling is not dead. The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com MM/DD/YYYY

When:
February 25th, 2020
8:00 am - 9:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


With the abundance of prospecting methods available to today’s salesperson, it can be easier than ever to avoid or procrastinate Cold Calling. Join us for this workshop as we talk about strategies for overcoming call reluctance and how to warm up a cold call. We will also talk about why your 30-second commercial isn’t working and how to determine what the real objective is. Believe it or not, cold calling is not dead.


Sales Mastery-Why Have a System
Add to Calendar 02/25/2020 10:00 am 02/25/2020 11:30 am Sales Mastery-Why Have a System The selling process can be a challenging undertaking, especially when one does not fully understand the nature of the relationship between buyers and sellers. In this session, we will define this relationship. The purpose is to give you the advantage by recognizing what you control and how to leverage such control. The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com MM/DD/YYYY

When:
February 25th, 2020
10:00 am - 11:30 am

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


The selling process can be a challenging undertaking, especially when one does not fully understand the nature of the relationship between buyers and sellers. In this session, we will define this relationship. The purpose is to give you the advantage by recognizing what you control and how to leverage such control.


President's Club-Cold Calling is Not Dead
Add to Calendar 02/25/2020 12:00 pm 02/25/2020 1:30 pm President's Club-Cold Calling is Not Dead With the abundance of prospecting methods available to today’s salesperson, it can be easier than ever to avoid or procrastinate Cold Calling. Join us for this workshop as we talk about strategies for overcoming call reluctance and how to warm up a cold call. We will also talk about why your 30-second commercial isn’t working and how to determine what the real objective is. Believe it or not, cold calling is not dead. The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com MM/DD/YYYY

When:
February 25th, 2020
12:00 pm - 1:30 pm

Where:
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333


With the abundance of prospecting methods available to today’s salesperson, it can be easier than ever to avoid or procrastinate Cold Calling. Join us for this workshop as we talk about strategies for overcoming call reluctance and how to warm up a cold call. We will also talk about why your 30-second commercial isn’t working and how to determine what the real objective is. Believe it or not, cold calling is not dead.


President's Club-Gate Selling
Add to Calendar 02/28/2020 8:00 am 02/28/2020 9:30 am President's Club-Gate Selling If you were to think of your sales process as a series of gates that you need to progress through to get to a close, would you be able to identify the gates? Do you know what needs to happen between each one for you to be able to proceed to the next “gate”? What are the pivotal points for your gates? Knowing your sales process is the key to being able to unlock more gates. Remember, “A professional never does anything by accident.” 6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
February 28th, 2020
8:00 am - 9:30 am

Where:
6660 Doubletree Ave. Columbus, OH 43229


If you were to think of your sales process as a series of gates that you need to progress through to get to a close, would you be able to identify the gates? Do you know what needs to happen between each one for you to be able to proceed to the next “gate”? What are the pivotal points for your gates? Knowing your sales process is the key to being able to unlock more gates. Remember, “A professional never does anything by accident.”


Sales Mastery-Pain
Add to Calendar 02/28/2020 10:00 am 02/28/2020 11:30 am Sales Mastery-Pain In this session, you will learn how to measure the quality of an opportunity (and ultimately decide whether or not to pursue it) based on the prospect’s need for your product or service. We call that need their “pain.”

6660 Doubletree Ave. Columbus, OH 43229 mcaruso@sandler.com MM/DD/YYYY

When:
February 28th, 2020
10:00 am - 11:30 am

Where:
6660 Doubletree Ave. Columbus, OH 43229


In this session, you will learn how to measure the quality of an opportunity (and ultimately decide whether or not to pursue it) based on the prospect’s need for your product or service. We call that need their “pain.”