The Ruby Group
Training & Event Calendar
Be the Best You Can Be ...
Discover our sales and training development calendar, your gateway to professional growth. Access the schedule with our online search tool or grab a copy of our 2024 2nd Quarter Training Catalog. Explore a diverse range of sales courses and workshops designed for emerging or veteran sales professionals and sales leaders.
For more info: 330-929-9449 • therubygroup@sandler.com
Event Listings for February 2020
President's Club-49 Sandler Rules: Part 1
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02/04/2020 8:00 am
02/04/2020 9:30 am
President's Club-49 Sandler Rules: Part 1
- David Sandler discovered that it isn’t how you feel that determines how you act, it’s how you act that determines how you feel. He reasoned that if he could guide salespeople to do the appropriate behaviors, the attitudes and beliefs would develop….and once the rules of successful selling were ingrained, the successes would occur almost effortlessly. From that reasoning, the Sandler Rules emerged. Over the course of 2020, we will be exploring these forty-nine timeless, proven principles for effective sales. You won’t want to miss this session.
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
8:00 am - 9:30 am
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
- David Sandler discovered that it isn’t how you feel that determines how you act, it’s how you act that determines how you feel. He reasoned that if he could guide salespeople to do the appropriate behaviors, the attitudes and beliefs would develop….and once the rules of successful selling were ingrained, the successes would occur almost effortlessly. From that reasoning, the Sandler Rules emerged. Over the course of 2020, we will be exploring these forty-nine timeless, proven principles for effective sales. You won’t want to miss this session.
Sales Mastery-Applying Transactional Analysis in Sales
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02/04/2020 10:00 am
02/04/2020 11:30 am
Sales Mastery-Applying Transactional Analysis in Sales
In this session, you will learn about Transactional Analysis (TA), the theory of psychology on which the Sandler Selling System is based. You will discover how patterns of behavior influence people’s motivation and the ultimate buying decisions they make. You will learn about ego states, how they develop and how they affect your selling success. Also, you will determine which ego state is governing your behavior when dealing with prospects and whether that behavior is the most effective.
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
America/New_York
10:00 am - 11:30 am EST
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
In this session, you will learn about Transactional Analysis (TA), the theory of psychology on which the Sandler Selling System is based. You will discover how patterns of behavior influence people’s motivation and the ultimate buying decisions they make. You will learn about ego states, how they develop and how they affect your selling success. Also, you will determine which ego state is governing your behavior when dealing with prospects and whether that behavior is the most effective.
President's Club-49 Sandler Rules: Part 1
Add to Calendar
02/04/2020 12:00 pm
02/04/2020 1:30 pm
President's Club-49 Sandler Rules: Part 1
- David Sandler discovered that it isn’t how you feel that determines how you act, it’s how you act that determines how you feel. He reasoned that if he could guide salespeople to do the appropriate behaviors, the attitudes and beliefs would develop….and once the rules of successful selling were ingrained, the successes would occur almost effortlessly. From that reasoning, the Sandler Rules emerged. Over the course of 2020, we will be exploring these forty-nine timeless, proven principles for effective sales. You won’t want to miss this session.
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
America/New_York
12:00 pm - 1:30 pm EST
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
- David Sandler discovered that it isn’t how you feel that determines how you act, it’s how you act that determines how you feel. He reasoned that if he could guide salespeople to do the appropriate behaviors, the attitudes and beliefs would develop….and once the rules of successful selling were ingrained, the successes would occur almost effortlessly. From that reasoning, the Sandler Rules emerged. Over the course of 2020, we will be exploring these forty-nine timeless, proven principles for effective sales. You won’t want to miss this session.
President's Club-49 Sandler Rules: Part 1
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02/07/2020 10:00 am
02/07/2020 11:30 am
President's Club-49 Sandler Rules: Part 1
David Sandler discovered that it isn’t how you feel that determines how you act, it’s how you act that determines how you feel. He reasoned that if he could guide salespeople to do the appropriate behaviors, the attitudes and beliefs would develop….and once the rules of successful selling were ingrained, the successes would occur almost effortlessly. From that reasoning, the Sandler Rules emerged. Over the course of 2020, we will be exploring these forty-nine timeless, proven principles for effective sales. You won’t want to miss this session.
6660 Doubletree Ave. Columbus, OH 43229
mcaruso@sandler.com
MM/DD/YYYY
10:00 am - 11:30 am
David Sandler discovered that it isn’t how you feel that determines how you act, it’s how you act that determines how you feel. He reasoned that if he could guide salespeople to do the appropriate behaviors, the attitudes and beliefs would develop….and once the rules of successful selling were ingrained, the successes would occur almost effortlessly. From that reasoning, the Sandler Rules emerged. Over the course of 2020, we will be exploring these forty-nine timeless, proven principles for effective sales. You won’t want to miss this session.
Sales Mastery-Bonding and Rapport
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02/07/2020 10:00 am
02/07/2020 11:30 am
Sales Mastery-Bonding and Rapport
Join us as we explore how to connect meaningfully with your prospects, build rapport, avoid sending mixed messages, and ensure that you and your prospects are on the same page as you move through the development process.
6660 Doubletree Ave. Columbus, OH 43229
mcaruso@sandler.com
MM/DD/YYYY
10:00 am - 11:30 am
Join us as we explore how to connect meaningfully with your prospects, build rapport, avoid sending mixed messages, and ensure that you and your prospects are on the same page as you move through the development process.
President's Club-The Pain Compartment: Slow Down to Speed Up!
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02/11/2020 8:00 am
02/11/2020 9:30 am
President's Club-The Pain Compartment: Slow Down to Speed Up!
Understanding the Pain step in the Sandler System can unlock unprecedented levels of success. However, it can be all too easy to rush through this step, moving on to budget and decision with only surface levels of pain. Join us for this impactful workshop as we explore how slowing down and taking your time in the Pain compartment can accelerate the rest of the sales process.
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
America/New_York
8:00 am - 9:30 am EST
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
Understanding the Pain step in the Sandler System can unlock unprecedented levels of success. However, it can be all too easy to rush through this step, moving on to budget and decision with only surface levels of pain. Join us for this impactful workshop as we explore how slowing down and taking your time in the Pain compartment can accelerate the rest of the sales process.
Sales Mastery-Setting Goals
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02/11/2020 10:00 am
02/11/2020 11:30 am
Sales Mastery-Setting Goals
Join us to identify your personal life goals, determine what you need to do to achieve those goals. Additionally, make a plan to track your progress and fine-tune the plan.
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
America/New_York
10:00 am - 11:30 am EST
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
Join us to identify your personal life goals, determine what you need to do to achieve those goals. Additionally, make a plan to track your progress and fine-tune the plan.
President's Club-The Pain Compartment: Slow Down to Speed Up!
Add to Calendar
02/11/2020 12:00 pm
02/11/2020 1:30 pm
President's Club-The Pain Compartment: Slow Down to Speed Up!
Understanding the Pain step in the Sandler System can unlock unprecedented levels of success. However, it can be all too easy to rush through this step, moving on to budget and decision with only surface levels of pain. Join us for this impactful workshop as we explore how slowing down and taking your time in the Pain compartment can accelerate the rest of the sales process.
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
12:00 pm - 1:30 pm
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
Understanding the Pain step in the Sandler System can unlock unprecedented levels of success. However, it can be all too easy to rush through this step, moving on to budget and decision with only surface levels of pain. Join us for this impactful workshop as we explore how slowing down and taking your time in the Pain compartment can accelerate the rest of the sales process.
President's Club-The Pain Compartment: Slow Down to Speed Up!
Add to Calendar
02/14/2020 8:00 am
02/14/2020 9:30 am
President's Club-The Pain Compartment: Slow Down to Speed Up!
Understanding the Pain step in the Sandler System can unlock unprecedented levels of success. However, it can be all too easy to rush through this step, moving on to budget and decision with only surface levels of pain. Join us for this impactful workshop as we explore how slowing down and taking your time in the Pain compartment can accelerate the rest of the sales process.
6660 Doubletree Ave. Columbus, OH 43229
mcaruso@sandler.com
MM/DD/YYYY
8:00 am - 9:30 am
Understanding the Pain step in the Sandler System can unlock unprecedented levels of success. However, it can be all too easy to rush through this step, moving on to budget and decision with only surface levels of pain. Join us for this impactful workshop as we explore how slowing down and taking your time in the Pain compartment can accelerate the rest of the sales process.
Sales Mastery-Up-Front Contracts
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02/14/2020 10:00 am
02/14/2020 11:30 am
Sales Mastery-Up-Front Contracts
It’s difficult to achieve a win/win outcome unless all parties agree to the outcome they seek. That’s why up-front contracts are a strategic element of the Sandler selling system. In this lesson, we will take a closer look at the purpose and benefits of developing strong up-front contracts at various stages of the selling process.
6660 Doubletree Ave. Columbus, OH 43229
mcaruso@sandler.com
MM/DD/YYYY
10:00 am - 11:30 am
It’s difficult to achieve a win/win outcome unless all parties agree to the outcome they seek. That’s why up-front contracts are a strategic element of the Sandler selling system. In this lesson, we will take a closer look at the purpose and benefits of developing strong up-front contracts at various stages of the selling process.
Management and Leadership Development Program-Understanding Your People- Communication
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02/17/2020 3:00 pm
02/17/2020 5:00 pm
Management and Leadership Development Program-Understanding Your People- Communication
Communication is the most critical function in all business transactions. Clarity of message sent and message received… similarity between message sent and message received…consistency of message sent and/or received over time…consistency between written and spoken messages…and purpose of the message sent and the response given—all are important considerations in the world of business communication. Join us as we discuss the importance of clear communication in managing your team.
Sandler Training by The Ruby Group
3480 West Market Street, Suite 102
Akron, OH
mcaruso@sandler.com
MM/DD/YYYY
3:00 pm - 5:00 pm
3480 West Market Street, Suite 102
Akron, OH
Communication is the most critical function in all business transactions. Clarity of message sent and message received… similarity between message sent and message received…consistency of message sent and/or received over time…consistency between written and spoken messages…and purpose of the message sent and the response given—all are important considerations in the world of business communication. Join us as we discuss the importance of clear communication in managing your team.
President's Club-Breaking through the Budget Barrier and Becoming a Money Magnet
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02/18/2020 8:00 am
02/18/2020 9:30 am
President's Club-Breaking through the Budget Barrier and Becoming a Money Magnet
- In Sandler Foundations, we learn to execute a proper budget step as part of our selling process. Yet, for many of us, this is where the sales call starts to go off track. Why is that? In this session, we will explore the self-limiting money attitudes that hold us back and the key tactics & strategies to help break through the budget barrier and become a money magnet.
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
America/New_York
8:00 am - 9:30 am EST
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
- In Sandler Foundations, we learn to execute a proper budget step as part of our selling process. Yet, for many of us, this is where the sales call starts to go off track. Why is that? In this session, we will explore the self-limiting money attitudes that hold us back and the key tactics & strategies to help break through the budget barrier and become a money magnet.
Sales Mastery-Formula for Success
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02/18/2020 10:00 am
02/18/2020 11:30 am
Sales Mastery-Formula for Success
Formula for Success
For you to succeed in sales, you must have a strategy that guides you throughout the workday. In this lesson, you will learn about Sandler’s Formula for Success and how to use it to generate your strategy for accomplishing the everyday tasks involved in sales.
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
America/New_York
10:00 am - 11:30 am EST
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
Formula for Success
For you to succeed in sales, you must have a strategy that guides you throughout the workday. In this lesson, you will learn about Sandler’s Formula for Success and how to use it to generate your strategy for accomplishing the everyday tasks involved in sales.
President's Club-Breaking through the Budget Barrier and Becoming a Money Magnet
Add to Calendar
02/18/2020 12:00 pm
02/18/2020 1:30 pm
President's Club-Breaking through the Budget Barrier and Becoming a Money Magnet
- In Sandler Foundations, we learn to execute a proper budget step as part of our selling process. Yet, for many of us, this is where the sales call starts to go off track. Why is that? In this session, we will explore the self-limiting money attitudes that hold us back and the key tactics & strategies to help break through the budget barrier and become a money magnet.
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
12:00 pm - 1:30 pm
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
- In Sandler Foundations, we learn to execute a proper budget step as part of our selling process. Yet, for many of us, this is where the sales call starts to go off track. Why is that? In this session, we will explore the self-limiting money attitudes that hold us back and the key tactics & strategies to help break through the budget barrier and become a money magnet.
2-Day Sales Boot Camp
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02/19/2020 8:00 am
02/20/2020 4:30 pm
2-Day Sales Boot Camp
Join us for an intensive, interactive, and challenging 2-day Sales Boot Camp designed to provide an understanding of the attitudes, behaviors, and techniques needed to elevate sales performance.
The training room will be open and available at 7:30 am with refreshments, tea, and coffee.
Lunch and training materials are included.
Akron Training Center
3480 West Market Street
Suite 102
Akron, OH
mcaruso@sandler.com
MM/DD/YYYY
8:00 am - 4:30 pm
3480 West Market Street
Suite 102
Akron, OH
Join us for an intensive, interactive, and challenging 2-day Sales Boot Camp designed to provide an understanding of the attitudes, behaviors, and techniques needed to elevate sales performance.
The training room will be open and available at 7:30 am with refreshments, tea, and coffee.
Lunch and training materials are included.
President's Club-Breaking through the Budget Barrier and Becoming a Money Magnet
Add to Calendar
02/21/2020 8:00 am
02/21/2020 9:30 am
President's Club-Breaking through the Budget Barrier and Becoming a Money Magnet
- In Sandler Foundations, we learn to execute a proper budget step as part of our selling process. Yet, for many of us, this is where the sales call starts to go off track. Why is that? In this session, we will explore the self-limiting money attitudes that hold us back and the key tactics & strategies to help break through the budget barrier and become a money magnet.
6660 Doubletree Ave. Columbus, OH 43229
mcaruso@sandler.com
MM/DD/YYYY
8:00 am - 9:30 am
- In Sandler Foundations, we learn to execute a proper budget step as part of our selling process. Yet, for many of us, this is where the sales call starts to go off track. Why is that? In this session, we will explore the self-limiting money attitudes that hold us back and the key tactics & strategies to help break through the budget barrier and become a money magnet.
Sales Mastery-Questioning Strategies
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02/21/2020 10:00 am
02/21/2020 11:30 am
Sales Mastery-Questioning Strategies
In this session, you will learn specific questioning strategies to decode prospects’ explanations, statements, and wishy-washy responses. You will learn how to clarify the prospect’s intentions and how to figure out if the prospect is objecting or just reporting. Additionally, we will discuss how to control the direction of the conversation and keep conversations focused and on topic.
6660 Doubletree Ave. Columbus, OH 43229
mcaruso@sandler.com
MM/DD/YYYY
10:00 am - 11:30 am
In this session, you will learn specific questioning strategies to decode prospects’ explanations, statements, and wishy-washy responses. You will learn how to clarify the prospect’s intentions and how to figure out if the prospect is objecting or just reporting. Additionally, we will discuss how to control the direction of the conversation and keep conversations focused and on topic.
President's Club-Cold Calling is Not Dead
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02/25/2020 8:00 am
02/25/2020 9:30 am
President's Club-Cold Calling is Not Dead
With the abundance of prospecting methods available to today’s salesperson, it can be easier than ever to avoid or procrastinate Cold Calling. Join us for this workshop as we talk about strategies for overcoming call reluctance and how to warm up a cold call. We will also talk about why your 30-second commercial isn’t working and how to determine what the real objective is. Believe it or not, cold calling is not dead.
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
8:00 am - 9:30 am
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
With the abundance of prospecting methods available to today’s salesperson, it can be easier than ever to avoid or procrastinate Cold Calling. Join us for this workshop as we talk about strategies for overcoming call reluctance and how to warm up a cold call. We will also talk about why your 30-second commercial isn’t working and how to determine what the real objective is. Believe it or not, cold calling is not dead.
Sales Mastery-Why Have a System
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02/25/2020 10:00 am
02/25/2020 11:30 am
Sales Mastery-Why Have a System
The selling process can be a challenging undertaking, especially when one does not fully understand the nature of the relationship between buyers and sellers. In this session, we will define this relationship. The purpose is to give you the advantage by recognizing what you control and how to leverage such control.
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
America/New_York
10:00 am - 11:30 am EST
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
The selling process can be a challenging undertaking, especially when one does not fully understand the nature of the relationship between buyers and sellers. In this session, we will define this relationship. The purpose is to give you the advantage by recognizing what you control and how to leverage such control.
President's Club-Cold Calling is Not Dead
Add to Calendar
02/25/2020 12:00 pm
02/25/2020 1:30 pm
President's Club-Cold Calling is Not Dead
With the abundance of prospecting methods available to today’s salesperson, it can be easier than ever to avoid or procrastinate Cold Calling. Join us for this workshop as we talk about strategies for overcoming call reluctance and how to warm up a cold call. We will also talk about why your 30-second commercial isn’t working and how to determine what the real objective is. Believe it or not, cold calling is not dead.
The Ruby Group Training Center
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
mcaruso@sandler.com
MM/DD/YYYY
America/New_York
12:00 pm - 1:30 pm EST
3480 W Market St. Ste. 102
Fairlawn, Ohio 44333
With the abundance of prospecting methods available to today’s salesperson, it can be easier than ever to avoid or procrastinate Cold Calling. Join us for this workshop as we talk about strategies for overcoming call reluctance and how to warm up a cold call. We will also talk about why your 30-second commercial isn’t working and how to determine what the real objective is. Believe it or not, cold calling is not dead.
President's Club-Gate Selling
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02/28/2020 8:00 am
02/28/2020 9:30 am
President's Club-Gate Selling
If you were to think of your sales process as a series of gates that you need to progress through to get to a close, would you be able to identify the gates? Do you know what needs to happen between each one for you to be able to proceed to the next “gate”? What are the pivotal points for your gates? Knowing your sales process is the key to being able to unlock more gates. Remember, “A professional never does anything by accident.”
6660 Doubletree Ave. Columbus, OH 43229
mcaruso@sandler.com
MM/DD/YYYY
8:00 am - 9:30 am
If you were to think of your sales process as a series of gates that you need to progress through to get to a close, would you be able to identify the gates? Do you know what needs to happen between each one for you to be able to proceed to the next “gate”? What are the pivotal points for your gates? Knowing your sales process is the key to being able to unlock more gates. Remember, “A professional never does anything by accident.”
Sales Mastery-Pain
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02/28/2020 10:00 am
02/28/2020 11:30 am
Sales Mastery-Pain
In this session, you will learn how to measure the quality of an opportunity (and ultimately decide whether or not to pursue it) based on the prospect’s need for your product or service. We call that need their “pain.”
6660 Doubletree Ave. Columbus, OH 43229
mcaruso@sandler.com
MM/DD/YYYY
10:00 am - 11:30 am
In this session, you will learn how to measure the quality of an opportunity (and ultimately decide whether or not to pursue it) based on the prospect’s need for your product or service. We call that need their “pain.”