Published July 2014
If you do not want to be treated like a typical sales person then it is your responsibility to not act, sound, look, smell, or feel salesy to your prospects. In fact, I want you to be the exact opposite.
Remember that Seinfeld episode where George Costanza is lamenting to Jerry that every decision he has ever made has been wrong? Jerry has the solution...
"if every instinct you have is wrong, then the opposite would have to be right."