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The Ruby Group
2251 Front Street
Suite 206
Cuyahoga Falls, OH 44221
Phone: (330) 929-9449
Fax: (330) 929-9440
Email: therubygroup@sandler.com
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I did a cold call - walk in to see a new LO. I let him know my intent was to introduce myself and say hello. He let me know that he used another title company and was very happy with them - gave me a few features and benefits of theirs. He then said "but you're here to tell me about you - so please tell me why I should use LandAmerica!". I said " well, that really wasn't my intent. I let him know that my intent was not to sell him - but simply to introduce myself. I said -" it seems like you are very happy where you're at and I don't want to pull you away from what's working" He said - well, just because that's who I've always used doesn't mean that they're the best out there - it just means I am comfortable with them - and that may not be the best thing for me! I went more negative and said - "well, if it ain't broke, don't fix it!" He said -"that's true -but......maybe we can set up an appointment and see what you guys have." He immediately got out his calendar and asked for next Wednesday! I tried to get a "NO," but instead got an appointment!
Andrea Hyatt, LandAmerica Lawyers Title