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The Ruby Group | Akron and Columbus, OH

Sales Accountability

Rule number 23, create a culture of accountability. Help your people own their success. Listen, every time I do executive coaching, one of the top topics is how do I create a culture of accountability. Okay, I agree. We want it. We all strive for it. We want our people to accept challenges. 

Holding your people accountable is simple. In working with sales leaders around the world, accountability isn’t easy because those leaders possess one of three self-limiting beliefs that cripple their accountability program.

Salespeople are often viewed as individuals who hold themselves accountable. Accountable to getting up and out every day and pushing themselves to get to the next level.  They are most often seen as doing things that others don't want to do. They hold themselves accountable. What's the reality? It's not always that easy. Many salespeople would say (my educated guess) that holding themselves accountable is one of the toughest things they face

Recently, you probably invested a lot of time and energy putting together a presentation of your product or service. You crafted your presentation, dotted all the "i"s, crossed all the "t"s, covered all the bases, and answered all of the prospect's questions. But, instead of a buying decision, you only received a stall, a put-off, or a request for some concession. At whom do you point the finger of blame?

I love small businesses and their owners. I spend much of my day marveling at the great accomplishments of this hearty bunch of entrepreneurs who pursue their dream and formulate the backbone of our business society. They are the lifeblood of this country. there is a soft spot in my heart for the struggles they endure as well as the challenges they must overcome to succeed.

The change in the economic climate in the last two years has affected everyone, and one of the more dramatic effects is the cultural impact it's had on organizations. Employees no longer feel safe, and they don't like it. They are feeling left out, they are angry to see their friends laid off and their pay cut, and all they hear as a reason is that sales have dropped 30, 40 or 50% - and they now demand to know more! They want to know why the results are so poor.