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The Ruby Group | Akron and Columbus, OH

Planning

You’ve thought it out, gotten motivated and set a lofty goal for your sales and performance this year – so you are all set, right? Not so fast; setting the goals is just the beginning. Careful planning now can help you beat the odds when it comes to your sales goals and ensure you have the successful year you are planning for. Setting the right goals for the New Year is a great start. In a recent post, we covered the best way to set obtainable goals that are SMARTER – using a specific format designed to ensure your goals are measurable and attainable. Whether you use this system or take a different approach, the things you do in the first quarter will have a big impact on your outcome at the end of the year.  

As the first quarter comes to an end, it’s appropriate to review your department goals and measure your progress. Will your sales team hit the quarterly benchmarks for your department’s strategic initiatives? Have they made significant headway? Or, have they fallen behind already?

Salespeople are not wise to the ways of great sorcerers and for that we can all be thankful. Sorcerers are known for exotic blends, flash powder, potent broths and a willingness to pluck the eyes out of living things. Sorcerers spend an inordinate amount of time consulting the bones, looking to see what the future holds - which usually ends up about half-right. There's every reason to believe that consulting those dried up old bones might be about as successful as the "winging it" strategy employed by many sales amateurs.