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The Ruby Group | Akron and Columbus, OH

Leadership Development

Dianna Booher is the author of 47 books, including Communicate Like A Leader, and founder of Booher Research. The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Rule 12: Manage individuals; lead a team. There's no substitute for personal attention. Listen, every human wants to be paid attention to. Everyone wants this one-on-one connection. They want eye contact, they want one-on-one time, they want you to pay attention. This is true at home. Kids want your attention. They want you to ask questions. They want you to understand the deal. 

As a leader, there’s a constant pressure to ensure your leadership approach stays up-to-date. Every year, the culture of the office deviates slightly from the year prior and the way that individuals want to learn and be led,  shifts. Sometimes these changes are drastic, and other times they are slight. No matter the degree of change, it’s imperative that you are cognizant of the shift and are prepared to be a great resource to everyone who looks to you for guidance and mentorship.

Rule #4: Become a servant leader. Put the needs of your team first. In today's world, often times we've got to make sure that with all the things going on we're ultimately judged based on is our team producing? You're the leader. Senior Execs aren't looking around saying; "Hey, person number one, person number three." No. They look at you and say; "Is your team producing?"

I'm often asked by managers, "How do I motivate my people?" While I always appreciate the question, it's the wrong question to ask. The reason being is that if we must motivate our people as managers, we're working too hard. The reality is that the best people don't need motivation. Inspiration yes, but not motivation.

Holding your people accountable is simple. In working with sales leaders around the world, accountability isn’t easy because those leaders possess one of three self-limiting beliefs that cripple their accountability program.

This year's theme is Vision Driven Success. It is two days packed with non-stop training on sales, management or enterprise-level selling. Each trainer will bring real-world tactics, strategies, and ground-level tools that you can immediately implement in your business. 

What does it take to be an effective leader? Do the skills that make you an effective manager—planning, organization, and communication—make you an effective leader? Or, does it take something else—something more?

The DISC model is based on your behavior. It clarifies how you prefer to do things based on two factors. Are you more extroverted or introverted? And, are you more people or task oriented? Based on those preferences, you end up with four possible behavioral styles.