Skip to main content
The Ruby Group | Akron and Columbus, OH

Decision Making

As a salesperson, your objective is to get your prospect to make a decision. Obviously, a "yes, I will work with you" is better than a "no, thanks." But even getting to that decision can be a chore for some. 

Last week, I found myself trapped in a fast food restaurant. This restaurant boasts that they have served more than six billion. Still, the people in front of me seemed to be having a new experience; they simply could not decide between meal one and meal two. To call them indecisive would be an insult to equivocators all over the planet.

With the great economic storm over the last year, many businesses wisely pulled back into safe harbors for a period of time. In fact, those that failed to make adjustments and continued their course were likely wiped out or at least seriously damaged. Unwise use of credit and perhaps a bit of bad luck has taken its toll on many. However, perhaps you are one of those businesses that made the proper course corrections by making the difficult and sometime painful choices.