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The Ruby Group | Akron and Columbus, OH

Personal Branding

What do the first seven seconds of meeting you say about you, your work ethic, and your ability to be successful? Every fiber you zip, shrug, or button into tells a story about you. Smart business people understand this and use it to craft a strong personal brand. While you don't need to wear a business suit every day of your life, unless you are in a super-professional industry, it's critical to selectively choose your clothing. 

As a salesperson, here is something you probably already know: people don't feel a strong connection with companies. So in this day and age, having a personal brand is no longer an option; it is a requirement. If people do not see you as a relatable individual and instead starting viewing you as simply the voice of a corporation, you aren't going to last long in the fast-paced world of sales.