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The Ruby Group | Akron and Columbus, OH

When it comes to the best of the best, it’s easy to land on the Navy SEALs. Not only are there very few people who are selected to even be considered, but of those, only one in four successfully complete the training program each year. It’s grueling work, often pushing young men and women to the brink of exertion, even close to death.

So, to actually BE a Navy SEAL, you are truly the best of the best.

SEALs have a maxim, or a rule of conduct they live by: 100/100/100/0

  • 100% Effort
  • 100% Accountability
  • 100% of the Time
  • ZERO Excuses

For a Navy SEAL, it’s fairly easy to understand this maxim and why it exists. For SEALs, often lives are on the line – both the lives of their comrades, and the lives of civilians under their protection. 100 percent effort, 100 percent accountability, 100 percent of the time, with no excuses seems like a natural expectation for a Navy SEAL.

But, what would it look like if YOU applied this to your sales career?

Would things look different if you always gave 100 percent? What about if you took full accountability for every action, and therefore every result? What if there were absolutely no excuses? I’m guessing things might look different.

To take it a step further, let’s look Seven Secrets of a Navy SEAL:

  1. The Only Easy Day Was Yesterday
    Every day is a new day and will bring new challenges. Today will NOT be easy; today will be tough; today may not go as planned. Wake up each day, be thankful you’re alive another day, and move forward.
  2. Get Comfortable Being Uncomfortable
    We’ve all heard rumors of the kinds of things Navy SEALs do during their training. One example that’s been shared is called “surf torture,” and involves linking arms with other trainees, lying down on the sand in the freezing Pacific surf. They are then covered with sand from head to toe as the bitter cold water rushes up and over them, time and time again. They stay there for hours, and are then required to run an obstacle course, go through weapons training, and sit through classroom time. Then, they repeat the process. They are forced into uncomfortable situations in order to be comfortable with the uncomfortable.
  3. Don’t Run to Your Death
    In combat, knowing when NOT to act can be just as important as knowing when to act. Sometimes we simply move ahead too fast; but restraint is often critical for success.
  4. Have a Shared Sense of Purpose
    What is everyone’s role in helping the team achieve its goal? No one SEAL stands alone; and no one business owner, salesperson, manager should either. Communication is key to ensure everyone is always on the same page.
  5. Shoot, Move, Communicate
    To survive, a SEAL must shoot quickly and accurately. In sales, the same is true; you must define your target, focus your efforts, and take action. In business, as in the Navy SEALs, it is also imperative to be fluid, to be flexible, to know when to move. Another military saying that captures this perfectly is, “Fire without movement is a waste of ammo; movement with fire is suicide.” And, finally, effective shooting and movement depend on successful communication.
  6. No Plan Survives First Contact with the Enemy
    Mike Tyson is famous for saying, “Everyone has a plan…until they get punched in the face.” Planning is important, but action is more important. Make and follow your plans, but you must adapt and respond as necessary to your environment.
  7. All In, All the Time
    Just like the 100/100/100/0 maxim above, “all in, all the time” means there’s no letting up, ever! “Win the Day,” is another quote we use at Sandler, and it means focus on today, don’t worry about tomorrow, don’t worry about yesterday…go all out RIGHT NOW!

Do you want to be considered the “best of the best” in your business, in your industry? Like the Navy SEAL, you have to give 100/100/100/0. And, living by these seven “secrets” will ensure you are in tip-top shape to conquer the world.

Interested in learning more?
Give us a call at 330-929-9449 or send an email to

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