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The Ruby Group | Akron and Columbus, OH

Don Jones

Congratulations, you're now a college graduate! You spent four years getting to know the lay of the land and at the start of every semester a syllabus told you what to expect in the coming weeks. Your path to success was carefully mapped out and only you could derail that plan. Life was good.

Quick poll: When was the last time you stepped foot in your bank? From drive-through bank windows to more recent banking amenities like online banking and mobile apps, banks have practically been encouraging customers to stay away for years. Along with the conveniences for the customers, banks benefitted from less overhead and an increased focus on compliance. So after years of being told there's no need to come inside, it was as if everyone saw the light and stopped entering their bricks-and-mortar bank. Problem solved, right? Not so fast